On 11/08/10 20:21, Tim McNamara wrote: > On 12 August 2010 07:02, alan c<aecl...@candt.waitrose.com> wrote: > >> ... >> This all seems rather a lot, all written down in one place, but I >> would gladly do much more. >> > > Wow, Alan that is an intimidating list for us to aspire to! Do you have any > thoughts on what would make your life easier to promote Ubuntu? Could > anything be done internationally that would take the burden from yourself > and others at the face-to-face level? > Tim.
Hi Tim, don't be intimidated! And it is not a burden at all, I am just doing what I can, and I love doing it and think about it a lot, most people have to work for a living, as I did. I am promoting Ubuntu mostly as just an individual - occasionally one or other person comes to help, and my wife is as supportive as can be. People worldwide are supporting GNU/Linux and Ubuntu in countless ways. From a marketing view, my target audiences are well defined, partly by locality and situation. The computer market fairs idea was originated by Jono Bacon who got agreement in principle from the UK organisers. Ideas are important. I managed to act on this in my local town, partly good luck. At a computer market, the attenders are 'special' - PC users and usually capable of basic administration. Some of them want to try change, and my presence enables that. The display, and offerings and leaflets etc are geared to that audience. From an international list like this, I see some things which might not always be appropriate for me in my part of UK. I am fairly ruthless in not helping friends and family with anything other than Ubuntu, and when people know they have a Ubuntu resource they often jump at the chance to commit to it. And by avoiding Windows support I have time to help with Ubuntu! If people are able to act on *any* marketing related task it all helps. I once heard that in a sales environment there could be considered three stages: a potential customer becomes aware of the product, but is not particularly interested, then the potential customer sees the product again, and becomes interested, then finally they know of the product, are interested, and you make a sale. From the time when I first had GNU/Linux installed for me at a local installfest, to when I decided to install it myself and try to seriously use it, took two years. What I learned from that was - installfests are important, (or hands-on help, anyway), and customers can all take a long time, so keep going! -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
