I'm actually shocked that this is an argument at all. Marketing teams market their products, not anyone else's. You don't see McDonalds marketing for the "farmers" that raise the cattle where they get their beef. They market solutions for hunger.
That's what we should be doing with Ubuntu. So, what are our solutions? 1. Productivity - With Ubuntu Office (OOo) you have everything you need and more in one package at no extra cost. This includes built-in compatibility with MS Office. 2. Photo Management - Included photo manager (F-Spot) 3. Graphics Processing - Ability to create and edit beautiful graphics using Gimp, which is widely accepted, used, and has hundreds, if not thousands of available plugins. 4. Security - Ubuntu is much safer, and is less prone to wild viruses. 5. Better Peripheral support - Ubuntu has built in drivers for most of today's most popular hardware. 6. Store important documents with Ubuntu One 7. Thousands of solutions packaged in every install, and more only one click away in the Ubuntu Store!!! 8. DRM Free Music store for music enthusiasts!!! 9. The list goes on and on... But that's not all. Have old computers that are starting to get sluggish? Ubuntu is a great replacement for Virus and spyware ridden systems. Finally, a system built for humans!!! Give them a document explaining how to back up their files in Windows XP and Vista, so that they can easily move them over to Ubuntu. Secondly, there needs to be some type of info going to Mfg's. Let's face it. Most people buy a computer, and never mess with the OS. We have to get them at the point of purchase, or they will just stick with Windows. Mfg's need to be giving the consumers the option to purchase a computer running Ubuntu, AND there needs to be an explanation alongside that explaining the benefits AND setbacks of using a Linux based OS. Lastly, I think it's great and all that Ubuntu is open source, but it should really have the Linux separated from it in the marketing. The reason is because with most people, Linux still has a bad rap for being a clunky unusable system used only by fat oily nerds that live in their grandmother's basement. They don't realize that most of their electronics run on Linux now. Instead of educating people about other open source software, just remove the Linux from the marketing altogether. Ubuntu should be a product of it's own. All the applications included will have the names of responsible parties properly attached within the programs, so why do we need to focus on it when trying to convince people to buy. All we should have to explain is that Ubuntu was created by Conical as a way to create an operating system that anybody can use!!! We shouldn't be explaining the benefits of using Open Source software. Nobody cares except the people that already know, and even if they do care, and don't know, then there are already millions of webpages debating that. Quick, easy, pointed info promoting Ubuntu and the ways that Ubuntu can make your computing experience easier!!! That's just my opinion though. Bryan On Tue, Aug 17, 2010 at 8:00 PM, <ubuntu-marketing-requ...@lists.ubuntu.com>wrote: > Send ubuntu-marketing mailing list submissions to > ubuntu-marketing@lists.ubuntu.com > > To subscribe or unsubscribe via the World Wide Web, visit > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > or, via email, send a message with subject or body 'help' to > ubuntu-marketing-requ...@lists.ubuntu.com > > You can reach the person managing the list at > ubuntu-marketing-ow...@lists.ubuntu.com > > When replying, please edit your Subject line so it is more specific > than "Re: Contents of ubuntu-marketing digest..." > > > Today's Topics: > > 1. success brings responsibility (Lisandro Vaccaro) > 2. Re: success brings responsibility (Martin Owens) > 3. Re: success brings responsibility (Martin Owens) > 4. Marketing etc. (Roscoe) > > > ---------------------------------------------------------------------- > > Message: 1 > Date: Mon, 16 Aug 2010 17:05:58 -0300 > From: Lisandro Vaccaro <lisandro.vacc...@gmail.com> > Subject: [ubuntu-marketing] success brings responsibility > To: ubuntu-marketing@lists.ubuntu.com > Message-ID: > <aanlktimtis9f-yydaexwqnfiecdsogrtsilfh_-ud...@mail.gmail.com> > Content-Type: text/plain; charset="iso-8859-1" > > This kind of debates can go on forever. Unless we finally decide what are > our sentiments regarding this kind of issues we'll never move forward than > being a place to toss out ideas. > > And believe it or not there isn't a Canonical team ready to work on these > ideas and nobody except ourselves will do anything to promote Ubuntu; so > either we develop a more organized marketing strategy or we all watch > silently how Ubuntu fails or successes on it's own. Constructive criticism > is great but we can't be always in the same stage, the next step is to say, > great what do we do about it?. > > We all share the same frustrations and we all share the same point of view > on most subjects and most importantly we all want the same thing. > What do we have to do to stop wasting bandwidth in this kind of issues and > to get to the point? > > -- > Lisandro H. Vaccaro > -------------- next part -------------- > An HTML attachment was scrubbed... > URL: > https://lists.ubuntu.com/archives/ubuntu-marketing/attachments/20100816/0b5417f0/attachment-0001.htm > > ------------------------------ > > Message: 2 > Date: Mon, 16 Aug 2010 17:34:22 -0400 > From: Martin Owens <docto...@gmail.com> > Subject: Re: [ubuntu-marketing] success brings responsibility > To: Jo-Erlend Schinstad <joerlend.schins...@gmail.com> > Cc: ubuntu-marketing@lists.ubuntu.com > Message-ID: <1281994462.23321.112.ca...@delen> > Content-Type: text/plain; charset="UTF-8" > > On Mon, 2010-08-16 at 20:06 +0200, Jo-Erlend Schinstad wrote: > > > > Yes, but we are still talking about marketing, aren't we? Humans are > > social animals, yes. That's why Ubuntu has Facebook, Twitter and > > integration with peoples favorite IM built right into it. That's what > > most people care about. I don't personally like Facebook, Twitter, > > Yahoo IM and MSN, but my personal views are not important. I will use > > all those buzzwords for all their worth in order to help people to > > _try Ubuntu_. Let me put it another way. Most people are interested in > > politics on some level, but how many are actually activists or members > > of a political party? I'm talking about selling electic cars even to > > those who are not members of Greenpeace. > > This inability to be clever about marketing both product and culture is > a marketing philosophy I can't support. It is fundamentally flawed in > it's ability provide a sustainable outcome of either materially or > financially involved users that result in substantive economic progress. > > I want to promote the product. I love being able to give Ubuntu to > random people and know they'll love it. But that doesn't stop me > mentioning that it's free and open source even to the disinterested. > It's an important central aspect. > > Perhaps we're just talking at cross purposes though. You might think I > mean to promote only ideals, whilst I in a similar blunder consider you > to want to only promote technical artifact. > > Either way we should sort out a commonality that's a little deeper than > just to express a marketing plan beyond the very first use of Ubuntu. > Marketing is as much about building a brand awareness as it is getting > people involved in the software. > > Perhaps we differ in that I believe FOSS should be a brand worth > promoting in marketing materials even if it's not the central theme or > subject. > > Martin, > > > > > ------------------------------ > > Message: 3 > Date: Mon, 16 Aug 2010 18:31:47 -0400 > From: Martin Owens <docto...@gmail.com> > Subject: Re: [ubuntu-marketing] success brings responsibility > To: Lisandro Vaccaro <lisandro.vacc...@gmail.com> > Cc: Ubuntu Marketing <ubuntu-marketing@lists.ubuntu.com> > Message-ID: <1281997907.23321.117.ca...@delen> > Content-Type: text/plain; charset="UTF-8" > > On Mon, 2010-08-16 at 19:07 -0300, Lisandro Vaccaro wrote: > > > > However Ubuntu doesn't even have a clear mission, I mean "a OS for > > everybody in any language" sounds great but it's totally flawed, first > > because it's not a lot more accessible than any other OS and second > > because the other OS are already translated to at least as many > > languages as Ubuntu. If we don't know which are really what makes us > > better than the others, how can we sell our product? > > > > There comes the open source issue, we must always mention that Ubuntu > > is free and open source and it should be pointed that thanks to that > > Ubuntu has so many good qualities, but FOSS should be only a tool to > > promote Ubuntu, we don't have to focus on promoting FOSS. It's > > ridiculous to sell a car and instead of talking about the quality of > > the product focusing on how the car is assembled, what it is logical > > to do is to say that: thanks to the great assembling process all cars > > are of incredible quality. > > > > So every time you mention FOSS it should be like this: > > > > Ubuntu is free and open source, which means that... > > a) It's already paid for > b) It's a scientific peer review > c) It's open to scrutiny > d) It's a community resource > e) It's educationally supportive > f) It can make toast. > > different tools, no? > > Martin, > > > > > ------------------------------ > > Message: 4 > Date: Mon, 16 Aug 2010 16:05:45 -0700 > From: Roscoe <iankr...@gmail.com> > Subject: [ubuntu-marketing] Marketing etc. > To: Ubuntu Marketing <ubuntu-marketing@lists.ubuntu.com> > Message-ID: > <aanlktin_825ggzq92ljyf6tx35oxon==jsqtaps5d...@mail.gmail.com> > Content-Type: text/plain; charset=ISO-8859-1 > > OK here is my view as much as it is worth. > There are a couple of points of view that are going back and forth. > On Saturday night at Ubuntu Vancouver's "Main Event", Randall showed a > few slides from Google indicating a fall in the interest "Googled" > regarding Ubuntu over the last several months. This was indicating to > me that interest was waining in Ubuntu somewhat, OR, Ubuntu is such a > good product that once installed, there was no need to ever Google > Ubuntu again. Hmmmmm, somehow I doubt that. OR, mostly Ubuntu is being > installed by Techies and there was no need to Google Ubuntu again. OR, > maybe most of the techies have already installed Ubuntu, are satisfied > with it and don't need to Google Ubuntu again. > I think that the point that may be missed here is, have we fullfilled > a need already of technically minded folks that have a really good OS. > My point is that perhaps we should be trying to expose the great > unwashed end users to Ubuntu? Most of them don't know what Ubuntu is > and if they do, they still have seen no great need to change from what > they are comfortable using as present. They may see it as a curiosity > and that is about it. > Ubuntu Vancouver's policy is that we don't do dual boots at Support > Saturday. I am not so sure if that is such a good idea in retrospect. > I am the ultimate end user and I came to be a Ubuntu use via the dual > boot route. I think that it is a huge stretch to ask someone to give > up their comfortable OS to go onto a new one untried before. Ah, but > what about the Live Disc you say! > I would surmise that most of them are handed out, get put somewhere > and forgotten about. The others I think are tried out, and put away > somewhere and forgotten about. I think that there are very few that > actually make it to a full install, single or dual boot. > So as I have said before you have to instill the need before much will > happen. How will the need be instilled is what the marketing section > should be concerned with. > FLOSS and freedom I don't think will have a lot to do with that. It > will take smoke. mirrors and lots of shiny flashy parts to attract the > attention required to make Ubuntu start to grow again. > Understand that is is written by an end user that is not in the > business of computers, but is very curious about computers, hence that > is why I am an Ubuntu user! > And, I don't usually have this many words to say about anything as I > am also very shallow too! > > -- > Ian "Roscoe" Ross > breathe in | breathe out | move on..... > > > > ------------------------------ > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > > > End of ubuntu-marketing Digest, Vol 56, Issue 20 > ************************************************ > -- Thank you, Bryan Ogden Ogden Computers www.ogden-computers.com 918.246.6449
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