Hi Folks, This message has been posted to Ubuntu-UK & Ubuntu Marketing because I'm hoping that there are people subscribed to both lists with thoughts on this subject.
With Software Freedom Day around the corner (September 15th) I've been pondering upon the subject of how to reel in the punters. I'm guessing that SFD 2007 will be accompanied by many a cheerful free software advocate out on the streets punting the benefits of using Ubuntu to the average Joe and Jane, and I'm thinking that a concerted marketing effort to underpin this can only help make these advocates more successful. We've talked about leaflets at Ubuntu-UK, and between us have come up with a couple of things that are not half bad. I think that the most important thing that I've learnt so far though is that there are a lot things we take for granted that Joe and Jane mightn't think about. Why is this important? I think we need to understand Joe and Jane a little better to be able to flog Ubuntu to them. Take a look at the 'selling interview' for instance: http://perso.orange.fr/pgreenfinch/mkting/mkting14 The most important steps which underpin the entire process are understanding the customer, asking questions, clarifying, I think that the author mentions elsewhere 'falling in love with the customer a little bit!'. Sometimes it feels to me a little bit like we're jumping straight in a the deep end, without doing this preparation work. If we can develop a good profile of Joe and Jane and deliver marketing aimed entirely at them, and not what we think they want (or what we'd like to deliver ourselves) I reckon we might be able to sell Ubuntu a little better. Comments, opinions or ways to take this forward anyone? Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
