On 02/08/11 13:03, Laura Czajkowski wrote:
On 02/08/11 12:16, Barry Drake wrote:
Hi there .... A few days ago, Laura Czajkowski made the suggestion that
Ubuntu Advertising and/or Ubuntu Marketing might look at preparing and
sending press releases to appropriate media. Since then, I've been
looking at what happens at present. All I can find are spasmodic
releases from Canonical which sometimes reflect the state of play with
the latest Ubuntu release.
What I suggested doing was doing something other than waiting for stuff
to be paid for, you can write on anything perhaps how Ubuntu is being
used in other places, and get journalists to pick up on items. Perhaps
leaving the "release" announcements to Canonical as that's their area.
Laura
I think it's an excellent idea - and I don't think would need to be
restricted to the technical press, if Ubuntu is being used in
social/charitable projects, that would be newsworthy. Can't think of
anything right now but will bear it in mind.
The other thing might be to try something like 38 Degrees did to get
their campaign to have the BSkyB takeover investigated properly - they
used social networking to raise enough donations for some half-page ads
in the national press.
I hesitate to suggest stuff I don't have the time to do myself, but
since it's come up, I had been thinking about it. If anyone's a whizz
with social networking, a sustained and planned campaign might go a long
way on minimal budget?
Paula
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