Re: [Ugnet] Dictator Museveni's NRM regime STRIKES DEAL with Atlanta based CNN for "unspecified amount!!!!!!

Fri, 26 Aug 2005 12:21:10 -0700

Mr. Opoko,
 
If you believe that clothing Lucifer in all white robes would make him an angel then this rinsing of charcoal (okumunyunguza ebisirinza), too, will work.
 
Seems to me that the money being wasted on CNN could be better used in bettering Uganda by making fundalmental changes in stopping graft and other forms of corruption, stopping the abuse of power and overreaching by the executive, buying and maintaining medical equipment, builing and equiping at least one technical school in, say, Luweero, repairing at least one road, etc etc. i.e. creating tangible and indesiputable physical facts on the ground that one can see, touch, feel and smell.

As it is now, this exercise in futility is nothing but a bout of throwing good money after bad. 

My $0.02.


Matek Opoko <[EMAIL PROTECTED]> wrote:



Note: forwarded message attached.

[EMAIL PROTECTED]
From: Matek Opoko <[EMAIL PROTECTED]>
Date: Thu, 25 Aug 2005 16:05:49 -0700 (PDT)
Subject: [Ugandacom] Dictator Museveni's NRM regime STRIKES DEAL with Atlanta based CNN (Cable News Network) for "unspecified amount!!!!!!

Govt strikes deal with CNN
IZAMA ANGELO
KAMPALA

Starting this October, millions of television viewers around the world will be shown a different picture of Uganda, away from war, disease, corruption and questionable democratisation, major criticisms that have seen the country’s image abroad take a nosedive in the last few months.

The government through the Ministry of Tourism, Trade and Industry, has struck a deal with the Cable News Network (CNN) to sponsor its half hour current affairs programme “Inside Africa” for an unspecified fee. The show hosted by Femi Oke investigates political, economic, social and cultural affairs and trends in Africa.

According to the Minister of State for Trade, Mr Igeme Nabeta, the deal was part of a wider effort to rebrand Uganda and sell a different image of the country adding quickly that it was not connected to government’s deal with a top London PR firm Hill and Knowlton which government hired in May to maket Uganda’s image abroad.

“This is something we should hav e done yesterday. Other countries, even Kenya, are advertising but we have not. The foreign media sometimes portrays only the negative. We need an opportunity to sell what we have,” he added.

Sponsorship
The sponsorship of Inside Africa which will run from October 7, the eve of Independence Day celebrations to March 2006 when Ugandans go to the general and presidential elections, is expected to throw the spotlight on the positive things happening in the country.

Government forked out $600,000 (Shs 2.4 billion) to Hill and Knowlton to give the country a mileage after the country’s international image came under fire from the international media, human rights organisations and NGOs.

The criticism centered on government corruption, the uncertain political future brought about by the possibility of President Yoweri Museveni seeking a third term, continuation of the northern Uganda conflict, harassment of the political opposition and the independent media.

The latest incidents to cast Uganda in bad light have been the government’s action to shut down KFM and the arrest of journalist Andrew Mwenda soon after President Museven i had threatened to close down independent newspapers, which reported on regional security.

This has been followed closely by the withholding of Shs280 billion by the Global Fund to Fight Aids, Tuberculosis and Malaria over allegations of mismanaging the funds by the Ministry of Health

Not all is bad
However Nabeta said many visitors to Uganda are surprised to find a different picture of the country from what they have heard in the news.
He added that the country had received a positive response from President Museveni’s documentary on Discovery Channel “Uganda - the Presidential Tour”, aired in November 2003.

Uganda will use the three commercial breaks during the half hour programme on CNN to showcase its agriculture and tourism opportunities including hotels, people, culture and history, a source said.

Daily Monitor could not establish the cost of the six-month campaign but was able to establish that a Nairobi firm Camerapix, will be in charge of the production while the brand concept for Uganda will be sourced from local advertising firms, which are expected to compete for the best brand statement.

TERP Consult, an advertising firm, together with Usaid funded project SCOPE have been conducting research aro und the country including discussions with students in secondary schools and ordinary Ugandans on what they think of the country to provide background material to the competing advertising agencies.

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