Glenn wrote:
I thought I was supposed to be the crazy one? Do these folks really
believe that everyone is that stupid?
well, maybe people are just forgetful. and maybe they're
missing what's meant by stickers that say 'university city
is a marketing scheme.' (and maybe they're mixed up about
what's top and what's bottom, but that's understandable in a
spin context :-))
- - - - - - -
from ucd's marketing plan 2003:
page 27
UCD as Marketer
- As part of its defined core mission, UCD has initiated
tactical marketing and communications efforts since its
founding--including events, advertising and collateral
materials designed to promote University City as well as UCD
itself
- UCD is the only organization represents the broad
constituencies in University City--students, residents,
businesspeople--and thus must continue to play an active
role in shaping the future of University City
page 28
UCD as Brand Manager
- In that spirit, UCD's future role in marketing
University City must be larger and more proactive than it
has been--bridging the gap between relevant constituencies'
individual efforts and ensuring that University City has a
unified marketing voice
- Additionally and importantly, UCD must take the leading
role in developing, managing and expanding the University
City brand--as well as in merchandising University City and
its unique assets to residents and outsiders alike
- With an aggressive UCD cajoling/guiding/pushing all of
University City towards this vision, our chances for success
will be greatly enhanced
- If not UCD, who?
page 29
UCD -- 4 Year Brand Arc Development
Evolving the Brand
2004 "UCD has helped make University City cleaner
and safer"
2004-5 "UCD has become much higher profile in
marketing the community"
2006 "UCD's efforts have made University City much
more appealing to people like me"
2007 "UCD IS University City to me"
etc...
- - - - - -
..................
UNIVERSITY*CITOYEN
[aka laserbeam®]
[aka ray]
SERIAL LIAR. CALL FOR RATES.
outdated url:
http://www.universitycitydistrict.org/pdfs/marketing_plan.pdf
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