UNIVERSITY*CITOYEN wrote:

from today's dp:

http://tinyurl.com/2wz9op

A FRESH COAT OF PAINT GOES A LONG WAY
Signs' makeover seen as deterrent for potential criminal activity on Penn's campus
 -- by Jimmy Tobias



Frank Carroll wrote:

CONNECT?!?!? And here I was thinking the signs indicated the boundary.





yes, penn prof michael larice is quoted saying that the signs 'mark territorial boundaries'.

and penn's facilities/real estate spokesman andrew zitcer says they indicate branding. synonymous with 'clean and safe,' he says.

earlier this year (april) zitcer wrote an article in the city paper (http://tinyurl.com/ypez5j) wondering why on earth all those white stickers were appearing, the ones that said THIS IS WEST PHILLY. "UNIVERSITY CITY" IS A MARKETING SCHEME. (http://tinyurl.com/yr9gur). zitcer couldn't figure out what they meant by marketing, or why the stickers were suddenly appearing. it was all very provoking and confusing to him.

but, no matter. he ended that article saying he didn't lay awake at night thinking about what to call the neighborhood.

and now here he is, in the dp, wide awake and clear-headed, explaining the new penn/uc-branding that's been painted on 4 railway bridges looming over the main gateways to our neighborhood.


..................
UNIVERSITY*CITOYEN
[aka laserbeam®]
[aka ray]
SERIAL LIAR. CALL FOR RATES.
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