commercial for a concept
Based on the consideration that not only products - but also concepts
and ideas need publicity, this project is about producing "commercials
for a concept". What is a concept? Let´s answer with an example: "I
suggest: Friesenpool" is a commercial that promotes the building of an
open-air public pool, instead of another office building in the city
center. The idea was to improve the quality of life and to create a new
symbol for the urban center. A concept is everything but a product I
guess. But this is not really true. Publicity for a product that
doesn´t exist is a"commercial for a concept" as well. We feel a need
for new concepts and ideas regarding our public and personal lives.
Let´s promote them!

to people
Do you know anything that should be promoted? Like an inventive product
that should be produced, a better way to organize society, some details
in life that easily can be changed but nobody does? There are always
inventions coming into our minds. In general, we let them go because we
have other things to do. Not this time! And if you are a professional
who created an idea, concept or inventive product that should be
promoted - even better! "commercial for a concept" is about promoting
what turns things upside down. Write a few lines about your idea or
concept. An image or drawing might improve the presentation. The
submitted ideas and concepts are published on the
"commercialforaconcept.com" website. All the copyrights of the idea (if
any) stay with you. We would just like to promote it. Video directors
choose an idea and produce a commercial for it. The resulting series of
commercials will be shown under the title "ideas for europe" at the 53rd
International Short Film FestivalOberhausen 2007 and at other venues.
They will be published on DVD by"Raum fuer Projektion".

to directors
We would be really glad if you are interested in producing a
"commercialfor a concept". Just go to commercialforaconcept.com
<http://www.commercialforaconcept.com/> , choose a concept (or/and
submit one yourself), and produce a commercial for it. Of course you
will participate in the returns of the DVD, or of subsequent screenings
or broadcasting on TV. Please get in touch with us before starting... We
consider "commercials"as a visually-advanced short film format that can
be used to promote concepts.

contact
Ursula Böckler & Georg Graw mail: [EMAIL PROTECTED]
<mailto:[EMAIL PROTECTED]>

deadline for finished clips
30thof March 2007 (premiere is scheduled on the 4th ofMay)

format
Please send a file (DV PAL or DV NTSC, Quicktime or AVI, Sound:
48khz/16bit) on DVD-R or CD-R or a Mini-DV tape (PAL only). Please
DON´T send a video-dvd or mp2 files.

mailing-address
Michael Heydebreck, Auenweg 173,Gebaeude 9, D-51063 Cologne, Germany.

links
commercial for a concept: www.commercialforaconcept.com
<http://www.commercialforaconcept.com/>
raum fuer projektion: www.raumfuerprojektion.de
<http://www.raumfuerprojektion.de/>
international short film festival oberhausen: www.kurzfilmtage.de
<http://www.kurzfilmtage.de/>

credits
"commercialfor a concept" is a project by Graw Böckler. "ideas for
europe" is commissioned by the 53rd International Short Film Festival
Oberhausen 2007. Produced with a grant from the Foreign Ministry of the
Federal Republic of Germany. Graw Böckler are video directors
specialized in the short format. They run "Raum fuer Projektion" - an
independent DVD-Label and temporary projection space based in Cologne /
Germany.

disclaimer
We are very interested in ideas, concepts & commercials from people
whose work we don´t know. Please understand that we can not guarantee
participation in the project. Let us know if you have further questions.




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