On Wed, May 19, 2010 at 8:41 PM, Justin Giboney <[email protected]> wrote: > Short Question: > > What tips do you have for getting people to stay on your landing page? > > Long Question (same as above, but longer): > > I noticed the other day that a page of a website I control was having a lot > of traffic (at least a lot for me). I am getting 1200 hits a month (1050 > unique). The page is westernbotanicals.com/sp/prog01.html but can only be > accessed here http://westernbotanicals.com/sp/prog07.html The reason for > the traffic is that it comes in the top 5 in Google for "como limpiar el > colon" (how to clean the colon). > > It was getting a 85% Bounce Rate and Exit Rate. And I didn't get any orders > from this page. I knew that page looked terrible, so I decided to try to > freshen it up and make the ordering process simpler. I installed Zen Cart, > and got it all set up. I did a 301 redirect to the new page and that part is > working fine. Here is the new page > http://www.westernbotanicals.com/shopping/index.php?main_page=page&id=1 > > But I must be missing something, because I am still getting an 85% bounce > rate. I threw up some adwords to get a little more traffic. 13 visits today > from adwords 3 second average stay (92% bounce rate). That isn't even long > enough to decide whether the content is good. What tips do you have for > getting people to stay on your landing page? > > Thanks, > > Justin Giboney >
The first reaction I got when I looked at the page was, "Whoa. That's a lot of stuff to read." People might be getting overwhelmed by all the text and smallish font. You might consider a short bullet list on how to do the cleanse and then have a link to another page where people can get more info if they want. You might try an A/B test to try a few things like that out. Good luck! Hopefully others on the list will have some ideas, too. Let us know what ends up working for you! Dave _______________________________________________ UPHPU mailing list [email protected] http://uphpu.org/mailman/listinfo/uphpu IRC: #uphpu on irc.freenode.net
