Hi everyone, I am building a course for my university entitled: Online Business and Analytics
The course is targeted for MBA students, so it is not much of a technical course, but an overview course. If you can answer a few questions, you would really help me out. - What do you wish your customers or managers knew about online businesses or analytics? - Do you know of any amazing resources (e.g., online articles, books, activities, tools, etc) for a course like this? Here is my planned outline of the course. If you have any suggestions for this outline, I would be glad to incorporate them. Course Objective After this course you will be able to: 1. Assemble all of the pieces needed for an online business into a working website 2. Describe, compare, and contrast different ways of reaching online consumers 3. Summarize ways to learn what your consumers want via analytics 4. Describe ways to enhance your web presence 5. Explain ways of securing and protecting your data 1. Designing an Enterprise Website a. Communication Structure (stateless communication), hosting, and domains b. HTML/Javascript -> Logic (PHP, ASP, Java) -> Database c. Payment processing (in house vs merchants like PayPal and Authorize.net) d. Web 2.0: Forums, Q&A, and Online Chat e. Design Principles (multiple browsers and multiple platforms) f. Semantic Web g. Web Services h. Decision tools and display options (grid or list) 2. Reaching Online Consumers a. Pay-per-Click (e.g., Google Adwords) b. Social Media (Facebook, YouTube, and Twitter) c. Blogging d. Free Economics e. Advertising Metrics 3. Learning What Your Consumers Want a. Visits / Unique visits b. Pageviews c. Bounce Rate d. Search Keywords e. Conversion rate f. Goal Funnels 4. Augmenting the Power of Your Web Presence a. Search Engine Optimization (SEO) b. A/B testing c. Landing pages d. Navigation flow 5. Securing and Protecting Data a. Current laws regarding privacy b. Public storage: Cookies, Sessions, and LocalStorage c. Inputs and sanitization d. HTTPS, SSL, and Encryption e. Data storage, password salting and encryption, and payment information storage Thanks, Justin Scott Giboney _______________________________________________ UPHPU mailing list [email protected] http://uphpu.org/mailman/listinfo/uphpu IRC: #uphpu on irc.freenode.net
