I started listening to this podcast a while back and found the idea 
of value based pricing fascinating.  It actually helped me understand 
some things about my full time job. The idea is you work closely with 
the client to help them understand what they want, and how much money 
it's going to save/make. Then you ask for an amount based on that, 
rather than your time.  I think Mac's idea of charging them upfront for 
design work is a good one.  Then you can bid on the full project using 
Value-Based Pricing. I'm not sure that value based pricing is the best 
idea for you, but it's a good idea to be aware of.

https://www.phproundtable.com/episode/hourly-vs-value-based-pricing

Kyle

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