It's hard to get people who know non-scripted languages to even look at 
Livecode, because they think that something simpler than what they already know 
has to suffer from an equal lack of speed, usability, features, security etc. 
Even still, if you can convince them that they can produce professional quality 
apps in a fraction of the time, they remember how long it took to learn their 
present flavor of whatever, and wrongly project the same time and difficulty to 
learning "another language". 

I would say the best way is to actually produce polished apps and then showcase 
them, say in an online magazine that has that target audience. Talk about how 
much time it took to develop the app. Put example scripts in the article. Give 
links to some downloadable iPhone/iPad apps as examples of mobile apps. They 
need to get their hands on polished apps that do something well, and then be 
told "This took me 2 weeks to produce". Otherwise it's just another article in 
another publication among thousands every day. 

And I wouldn't mention Hypercard or the other supersets of that much. That 
alone is enough to give the wrong impression that Livecode is not very robust. 
Oh yes, and perhaps have development set a couple weeks aside to deal with some 
of the quirkier Livecode issues that have been around for a while. No one wants 
to burn away their 30 day trial futzing with IDE eccentricities. 

Bob


On Jul 27, 2011, at 2:09 PM, Francis Nugent Dixon wrote:

> Hi,
> 
> Craig said :
> 
>> who might fall in love with LC if they only were simply
> 
>> exposed to it
> 
> Amen to that !
> 
> This was my point - Who IS exposed to LiveCode ?
> 
> Maybe we can get some input from the LiveCode Commercial
> Department. How do you go about tickling a non-LiveCode-User ?
> 
> Certainly not on an upturned dustbin in Trafalgar Square ....
> 
> -Francis
> 
> "Nothing should ever be done for the first time !"
> 
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