Everyone by now has heard about the App Store. Apple even has gone so far as to 
deploy Lion this way, and appears poised to provide ALL Apple produced software 
this way... AND NO OTHER. So what's the big deal right? Seems pretty 
convenient! 

Well the Devil is in the details. First, each App Store account can only 
purchase Lion once. You cannot then take that App Store account to another 
computer and use it to purchase another copy of Lion! For most people, this is 
a non-issue, but for a corporation with LOTS of Macs deployed, this is a cold 
slap in the face! Now we have to make up an account for each computer, and then 
keep track of which account is used by which computer so we can use it for 
purchases just for that Mac in the future! That is just UGLY! 

Now they DO have a volume licensing deal, where you can buy 20 licenses 
minimum, and then make a DVD installer to deploy it, or create a custom image 
and go that route (not good for upgrades though). So you faithfully buy the 20 
licenses. Oh but whoops! You forgot about the 5 other guys at another campus! 
No problem, you will just buy 5 more, right? After all, you already purchased 
the 20 minimum. NO SIR!!! You must buy ANOTHER 20! 

You would think that Apple would just say, "Oh sorry our bad! Here you can now 
create a corporate app store account and use it as many times as you need to! 
Thanks a bunch for the business!" But instead they are pushing out inadequate 
hacks, and then telling their business customers that this is t he way it is, 
and deal with it. To their credit, the price of Lion is dramatically cheaper, 
so maybe that is much ado about nothing. Still, Apple users have never been 
about the price of the product, but the ease and convenience. 

The Apple of the past has always had a great reputation for thinking things 
through pretty thoroughly. Not anymore though. We used to keep our corporate 
credit card on file at the Apple store, so whenever we wanted to buy something, 
they would just run it. Apple Corporate has put the kibosh on that, forcing 
businesses to apply for terms, and they want to see you financials first. Our 
accounting department says no way, so no net 30 account for us! The upshot is 
we will have to go elsewhere from now on to purchase our Apple products, and 
what is the position of Apple Corporate, the regional manager, the store 
manager and the business manager at the local store? "Oh, well." 

We used to be one of their top customers ever. Now we are no customer, and no 
one at Apple is even flinching. When I see this sort of thing happening to a 
company, I envision a large lake frozen over, but large cracks forming under 
the surface. And this from a lifelong Apple diehard! It is my impression that 
there are people at Apple who have wanted to implement their lame ways of doing 
things for a long time, and now that Steve is gone, they see the opportunity to 
prove what smart guys they are! Instead they are making a bunch of really bad 
choices. In a few years time there may not be a big distinction operationally 
between Apple and an unwieldy behemoth corporation like AT&T. 

Bob
_______________________________________________
use-livecode mailing list
use-livecode@lists.runrev.com
Please visit this url to subscribe, unsubscribe and manage your subscription 
preferences:
http://lists.runrev.com/mailman/listinfo/use-livecode

Reply via email to