On 20/09/2010 20:02, "Timothy Miller" <gand...@doctortimothymiller.com> wrote:
> I don't understand the significance of the name change to LiveCode. > Is this an internal reorganization or marketing strategy? Or has > ownership changed? The ownership has not changed. >From the FAQ: The new name more accurately conveys the benefits that are at the core of the LiveCode platform: a fast, compile-free workflow. This core message is more tightly associated with the unique selling points that are so important to our customer base, including enabling a highly productive workflow, outstanding ease-of-use, very-high-level English-like language and flexible delivery to multiple platforms and devices from a single code base. We found that since introducing the ³Rev² prefix we have introduced many new products and services, notably including revMobile and revServer. The product lineup was rapidly becoming complex and difficult to explain. These products are now simply deployment packs for LiveCode. This new lineup is much easier for both existing and new customers to understand. LiveCode better conveys our mission, focus and technology. The LiveCode name will be easier to locate in Internet searches. Rather than searching for ³Rev² or ³Revolution² which are buried with other unrelated items, or searching individually for ³revMedia², ³revStudio² or ³revMobile², you can now perform a single search for ³LiveCode². Much of the brand recognition we have to date centers around the company name ³RunRev², which is not changing. We haven¹t changed the product name in the decade since its introduction (we have introduced variants but they have always had ³Rev² or ³Revolution² in the name). We believe that by centering all focus on a single, searchable word, the new brand will quickly overtake the brand recognition previously associated with ³Rev² or ³Revolution² which was actually quite difficult to brand. ---- I'll elaborate on that FAQ with a specific example that might be helpful: One of the biggest practical issues we were coming up against with the old name was it searchability. For example, we've had 5x the press coverage over the last year than we had in the previous year, as measured by articles and site traffic. And yet there is no one search term you can use to find it. We've had coverage for revMobile, coverage for revEnterprise and in spite of my spending an hour on the phone with a prominent journalist who wrote a great review, he called it the wrong name. RunRev is the most used term and press are using it to describe the product name because they want something unique, but even that use is inconsistent. Rev is smart and catchy but go and search for that in Google now and you'll see the problem. This whole situation is was just not workable going forward. LiveCode is a fanstastic, strong, clear new name that will quickly become highly searchable. Kind regards, Kevin Kevin Miller ~ ke...@runrev.com ~ http://www.runrev.com/ LiveCode - Realize fast, compile-free coding _______________________________________________ use-revolution mailing list use-revolution@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution