Le 22 oct. 2010 à 01:10, Chipp Walters a écrit : > Nice article, Lynn. > > One thing it made me think of, is the incredible role the Internet has played > in software business development models. Previous to the Internet, the > software "Kingmakers" consisted primarily of the MacWorlds, MacUsers, etc. > and companies with deep enough pockets to advertise with them, and they > together controlled the public perception of what software was "good to buy." > > Then the Internet came and almost immediately allowed for the small, > single-man developer to access thousands of independent minded customers by > simply putting a page on the web. Once they sold a few copies, they were able > to build a bit larger company and start to focus directly on new features and > products through customer feedback. This same channel became their target > market, and it succeeded mostly due to the immediate nature of direct > marketing. > > Heck, I first purchased TechSmith's SnagIt years ago, then Camtasia soon > after it launched. I now get an email every so often with an upgrade discount > offer I can't resist. They receive 100% of the revenue, all for the cost of a > single email. This won't happen anymore with the new AppStore. > > I don't suspect any of these developers will be happy UNLESS they can > continue selling their products through traditional channels AS WELL as the > Mac AppStore-- AND receive the customer registration information from the > AppStore when a sale is made. I'll be surprised if Apple allows for both of > these things to happen. > > I believe Apple is trying an end run stategy to bypass the Internet, and > become the new Kingmaker of software, much like they've been able to do with > the music industry. I suspect if you could turn back the clocks, many music > execs would've acted much different before it all started to go Apple's way.
So, if you suspect that Apple won't be successful in this way, i just agree. Thanks to the forecoming Cloud way to go ;-) > > If you want a laugh, check out Richard's recent blog post over at > LiveCodeJournal.com: > http://livecodejournal.com/blog.irv > > Chipp Walters > CEO, Shafer Walters Group, Inc > > On Oct 21, 2010, at 3:50 PM, "Lynn Fredricks" <lfredri...@proactive-intl.com> > wrote: > >> >> The Mac App Store is a dangerous unknown. Apple doesn't have to rush >> eliminate other alternatives, but instead let the weight of presence in the >> OS and the direction of user opinion (like we saw with the Thoughts on Flash >> debaucle) move it step by step to an exclusive model and ownership of your >> customer relations. Maybe that's not the goal, but the Mac App Store is just >> the sort of tool you could use to accomplish that. >> > _______________________________________________ > use-revolution mailing list > use-revolution@lists.runrev.com > Please visit this url to subscribe, unsubscribe and manage your subscription > preferences: > http://lists.runrev.com/mailman/listinfo/use-revolution > -- Pierre Sahores mobile : (33) 6 03 95 77 70 www.woooooooords.com www.sahores-conseil.com _______________________________________________ use-revolution mailing list use-revolution@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
