The inherent value proposition for Rev as a pro development tool is demonstrably high, and after 14 years there are sufficient examples to make a compelling case.

If the case is not immediately compelling today, what changes could be made at the RunRev site and lesser marketing materials to make the value more self-evident?
...
Beyond that, what other things might help make the value of choosing Rev more self-evident?


The value's there. The problem isn't the tool, it's communicating what the tool has already accomplished.

--
 Richard Gaskin
 Fourth World Media Corporation

and

And to be honest I'm not so much worried about what a Windows developer / user thinks of the details (such as "plain English") as that they don't get that far. Look at the main page on www.runrev.com - Windows is mentioned once - a single word (admittedly in a prominent place).
About a fifth of the screen is taken up by a row of icons of Mac awards, and another fifth of the screen is a Max OSX screenshot.
Simply changing the screenshot to W-XP would help.
Adding a quote (or logo/award) from a PC or Linux mag or site would help even more.


-- Alex.

As a cross-platform tool, RR should have not one but at least three screen shots there lined up up vertically, all with the same basic content but each from a different platform: OSX, WXP, Linux (W98 and OS9 could follow as well). The size of each should be smaller of course: half would do (clicking them should display each in large size).


Also, the sample in each window should be for sth more advanced than a simple calculator (for example, a movie player like the one that was presented in the MacTech articles).

Furthermore, the flashbox (the yellow box with news) could be moved left (or made a singleliner) so these "platform" shots start immediately under the navbar so their multiplicity is clearly evident within the initial pageview.

This would convey cross-platform aspect of this tool a lot stronger than any text they have there.

Robert Brenstein
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