This is definitely not very useful, but...
I think you're overestimating the number of VB transferees. From RB's PR 21/3
The company also announced the results of survey data collected from 831 customers as they purchase REALbasic. Of customers who responded to the recent survey, 25% are using REALbasic to port existing applications cross-platform. Of these 25%, nearly half (47%) are using REALbasic to port existing Visual Basic applications.
Pat
----- Original Message ----- From: "Mark Talluto" <[EMAIL PROTECTED]>
To: "How to use Revolution" <use-revolution@lists.runrev.com>
Sent: Wednesday, March 23, 2005 9:19 AM
Subject: Re: Analyzing competitors - In this case Real Software
On Mar 22, 2005, at 2:09 PM, Frank D. Engel, Jr. wrote:
From a marketing perspective, the answer is a strong yes. That was the point of my original post. I did not specify I admit. Being a fan of Rev, I always notice their competition when mentioned around the net or in printed materials. Without deep knowledge of the inner workings of Rev the company, one can only guess.12% of 50,000 is 6,000. 13% of 50,000 is 6,500.
So, about 6,000 to 6,500 users of RB are VB transferees; good for them. One less Microsoft program for them to deal with.
Does anyone find this information useful?
A much more interesting question: how many Rev users are transferees from other Xtalk languages, such as HyperCard and SuperCard?
Add to this: how many have gone from Xtalks to RB, from Xtalks to VB, from VB to Xtalks, etc.
Putting these various pieces of info together may prove rather interesting. Would anyone know how to use it for something constructive? Marketing, perhaps, but otherwise, hmm...
Assuming Rev is probably the leading xtalk, focusing on other xtalks would provide less useful marketing information. Not sure how it stacks up to ToolBook in user count though. The whole point is to look at your competitors that are creating waves and see how they are doing it. Not knowing how many users there are using Rev makes it difficult to know what is important to Rev. Not knowing the demographics of their user base also puts us at a disadvantage as well.
6K - 6.5K of VB transferees would be an important number to Rev. I wonder how many of those users would have switched to Rev instead of RB had a translator like that been created for Rev. Is this feature important to me? Nope. I am just curious.
If you are creating a product for sale, do you know what your competition is offering? If you do not know their product well enough to teach it to someone else, you are truly missing out marketing and development wise. I have a vertical market commercial app that has about 10 competitors. That is a large number in an ever shrinking global market. We were probably the fifth one to market. With proper analyzation of every competitor we had, we were able to position ourselves to be the leader.
It all starts with something as small as my very first comment in the original post. There may be no real point to this thread. I just find it interesting and useful to analyze my competition. Maybe someone else will find it interesting and useful too.
Mark Talluto -- CANELA Software http://www.canelasoftware.com
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