Judy:

Exactly, not only do people NOT want to go to the trouble of downloading yet
another browser plug-in, they especially do not want to go to the trouble of
installing an application which they have never heard of, on a machine they
may not own.  This all boils down to people being ignorant and conditioned
and suspicious . . .   and there is no turning back now.  Especially not
with all the mobile this and cell phone that.  This is painfully and
specifically true to those who try to sell anything online that may depend,
somewhat, on impulse.

And, remember, both Flash and QuickTime players come already installed in
the most popular and current web browsers.  The less the user has to do, the
more they will use it, the more they will trust it, and the less it will
matter what software was used to author it.

Greg Smith
-- 
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