What else are you going to run the 'Journeyman Project' on?
Cheers,
Luis.
On 3 Oct 2006, at 20:10, Robert Brenstein wrote:
Precisely why marketers would have a keen interest in quantifying
this. It would be invaluable to know the percentages of those
likely to buy products for OS X and those who haven't bought a new
computer in more than half a decade.
If the number of people using OS 9 is anything close to as large
as it was two years ago, all projections for all OS X-based
vendors will produce a deficit for these companies unless they're
able to know and correct for this dormant submarket.
For this reason it would seem very useful for a professional
marketing firm or major vendor to have put out the relatively
minor cost to quantify this submarket.
--
Richard Gaskin
Managing Editor, revJournal
I doubt that reliable stats are readily available. Anyway, I doubt
them being that useful for marketing anyway. IMHO, OS9 is pretty
much dead for general software releases. I believe that OS9 users
pretty much already have what they need in terms of production and
utility sofware and since there are no new OS releases for them,
whatever they have will function forever. If they needed newer
software, they have bought a newer computer. Having said that, I
also believe that there is still enough sale opportunities for
specific vertical apps that target or include support for OS9.
Robert
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