FWIW, in the draft user documentation, I've been using "Beam" (capital B)
to refer to the product.

On Tue, May 31, 2016 at 4:59 PM, Emanuele Cesena <[email protected]>
wrote:

> tl;dr: I’m with Frances, Beam.
> My 2 cents. Having worked for 2 companies that tried to write their name
> lowercase, I strongly recommend to give up and just call it Beam. It’s a
> lost battle, nobody (especially press) will ever stick with the lowercase
> name. In addition, you’d have to distinguish at-the-begin or in-the-middle
> of a sentence. The logo is another story, it’s just a picture, so it can
> stay beam lowercase.
>
>
> > On May 31, 2016, at 4:38 PM, Frances Perry <[email protected]> wrote:
> >
> > Here's a link to the standard project logos and colors:
> http://beam.incubator.apache.org/material/
> >
> > So yes, the logo with 'beam' in it includes a small 'b'. I tend to use a
> large 'B' when capitalizing Beam as a proper noun in text though. Do others
> do differently?
> >
> > On Tue, May 31, 2016 at 3:15 PM, Ismaël Mejía <[email protected]> wrote:
> > Hello,
> >
> > *annoying question alert*
> >
> > I just came back to this thread with the recent mentions on recent Beam
> presentations, and after looking at the website I had one question. The
> official Beam logo is with a big 'B' or with a small 'b' ?
> >
> > The image in the website has a small b in the text and I want to be sure
> I use the correct way.
> > https://beam.incubator.apache.org/images/beam_logo_navbar.png
> >
> > One additional question, is there any place where I can find a vectorial
> version of the logo (svg), and additionally, what is the font used in the
> text of the image I mentioned, is this the 'official' font.
> >
> > Thanks,
> > Ismaël
> >
> >
> > On Tue, Apr 5, 2016 at 2:05 AM, Frances Perry <[email protected]> wrote:
> > Hi Beamers!
> >
> > We've started a set of shared Beam presentation materials:
> >
> > http://beam.incubator.apache.org/presentation-materials/
> >
> > Feel free to use these slides if you give a talk about Beam. And
> definitely speak up if you have feedback or suggestions on other useful
> topics.
> >
> > Frances
> >
> >
>
>

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