I think you should draw more the attention that Hive is just one component in the ecosystem. You can have many more components, such as ELT, integrating unstructured data, machine learning, streaming data etc. however usually analysts are not aware about the technologies and it staff is not much aware of how it can bring benefits to a specific business domain. You could explore the potentials together in workshops, design thinking etc. once you know more details, both sides decide on potential ways forward you can start doing PoCs and see what works and what not. It is important that you break old ties created by more traditional data warehouse approaches in the past and go beyond the comfort zone.
> On 18 Dec 2015, at 22:01, Ashok Kumar <ashok34...@yahoo.com> wrote: > > Gurus, > > Some analysts keep asking me the advantages of having Hive tables when the > star schema in Data Warehouse (DW) does the same. > > For example if you have fact and dimensions table in DW and just import them > into Hive via a say SQOOP, what are we going to gain. > > I keep telling them storage economy and cheap disks, de-normalisation can be > done further etc. However, they are not convinced :( > > Any additional comments will help my case. > > Thanks a lot
