Hi,
I was wondering how can we handle new data on existing users .Do we have 
to run Matrix Factorization job on all users and items again every time a 
new/item is preferred by an existing user?  Or we can take the new data of 
existing user perform user rating and run recommender job using previously 
computed user-features and item-feature matrix?
Reason I’m asking this is me and my team are working with transaction data 
of 17million customers and close to 170k unique items. We have close to 
half a billion records. So the factorization job takes a lot of time.
 
Ideally we want to recommend items to the  users based on their most 
recent behavior .The only way to do that is to updated the utility matrix 
of a given user vector with his most recent purchase. But if we do that do 
I have to re run the factorization job again or there is a way around 
this?   

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