Hi,

Just wanted to clarify a small doubt. On running LLR with primary indicator as 
view and secondary indicator as purchase. Say, one line of the 
cross-cooccurrence matrix looks as follows:

view-purchase cross-cooccurrence matrix:

I1 I2:0.9, I3:0.8, ……..
…

This, in very simple terms then means that purchasing I2 should lead to the 
recommendation of viewing I1, is that correct? Of course, ignoring the other 
indicators for now. 

Thank you,
Nikaash Puri

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