So I wrote a blog post on how we use the Maven Release Plugin with Jenkins to do Continuous Delivery and Continuous Deployment in the DevOptics team of CloudBees.
If you are interested it's at: https://www.cloudbees.com/blog/apache-maven-continuous-deliverydeployment-devoptics-teams-approach There's also a video remix available (if you prefer watching video to reading blogs) https://www.youtube.com/watch?v=P6kce5blnJA Share and Enjoy -Stephen