I wish picking a new logo could be done a bit more logically along the lines 
a commercial product would be chosen, before actually voting on the change. 
Coming up with a good logo can take quite a while and rightly so.

I see two possible approches:

1) Make a description of the values & direction of the framework and the 
community in 2-4 sentences.

or

2) Define the primary sort of people you want to appeal to. By this I don't 
mean to say that Tapestry doesn't have a broad appeal, but that tapestry has 
distinguishing features which appeals to certain groups more so than other 
frameworks do.

Once you have a sort of consensus on that it is much easier to make 
suggestions on a logo and much easier to argue merrits of one or the other. 
The must be a couple of professional graphic artists out there that love 
Tapestry, and can come up with some top notch suggestions.

To open it up:

"Tapestry allows you to make and maintain highly interactive web 
sites/applications with no or very little knowledge of Java/J2EE. ..."

I thing Web Designers with strong html/css skills but little server side 
skills are a group that Tapestry can appeal to more so than most other 
solutions.

Henrik 




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