if you find this sort of thing funny. Glossary entry found on "The
Register" (a must read IT-news site for any involved in the computer
biz):
Benchmarketing oops sorry Benchmarking Somewhere in the UK there used
to be an uncryogenically cooled bit of material
called the yard. This strange
measure undoubtedly is related to other archaisms
such as the furlong, the perch
and the fathom. But, unlike the last, the process
of benchmarketing is
unfathomable.
