Here's a product to look for, described on www.packexpo.com
>>
PET carafe shows off new chilled orange juice (2001-03-19 - NewsLetter)
Minute Maid Co., Apopka, FL, launches Simply Orange not-from-concentrate,
premium juice in clear, 1.75-litre, polyethylene terephthalate carafe to
project fresh-squeezed taste. �It�s the only juice in the chilled section
where you can actually see the product,� says spokesperson Ray Crockett.
Juice carries name of Simply Orange Juice Co., which Minute Maid formed to
enhance �close-to-tree� image.
>>
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And the roll-out schedule from www.minutemaid.com (same product but not
mentioning the size) is
>>>The Minute Maid Company Launches �Fresh-Squeezed Experience�
Apopka, Florida, March 15, 2001 � The Minute Maid Company announces
today the launch of Simply Orange� not from concentrate orange juice.
Positioned to be a premium player in the chilled orange juice category,
Simply Orange offers a taste experience that consumers have said is
comparable to fresh-squeezed orange juice, in a uniquely simple and clear
carafe that seals in freshness and taste.
Simply Orange carries the name of the Simply Orange Juice Company,
formed within The Minute Maid Company as a symbol for the new juice�s
�close-to-the-tree,� great taste.
Available soon in Original (pulp-free), Calcium Fortified (pulp-free)
and Grove Made (high pulp) varieties, Simply Orange will be the only product
carrying the Simply Orange Juice Company name. Each variety of Simply Orange
provides an affordable alternative to fresh-squeezed orange juice.
The chilled orange juice category is estimated to account for about
$3.1 billion in annual sales (Food, Drug, & Mass) in the U.S. By energizing
the category with packaging innovation, Simply Orange is redefining packaged
orange juice and repositioning the category for growth.
�Research reveals that many consumers perceive current national brands
as over-processed and lacking fresh taste,� says Bobby Patton, marketing
manager for Simply Orange. �According to focus groups, the ideal product
provides a fresh squeezed orange juice experience - simple, pure, and nature
�s premium. Consumers tell us Simply Orange delivers the taste experience of
fresh-squeezed juice.�
Simply Orange will be available initially to consumers in the
Northeastern region of the United States starting in May 2001.
>>>
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Also, an old 3-liter milk article off packexpo:
Superior Dairy rolls out 3-liter jug (2000-06-05 - NewsLetter)
After successful market test, Superior Dairy Inc., Canton, OH, rolls out
3-litre, high-density polyethylene jug from Plastipak Packaging Inc.,
Plymouth, MI. Large handle, offset spout of pigmented container makes it
easier for children, seniors to handle, provides shelf differentiation,
while narrower footprint fits better on refrigerator shelves than
traditional gallon jugs. Gallon, 3-litre retail for comparable price per
ounce.
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Slurp it up!
Nat
