My point was that according to the author, she did not convert from 250mL to 8.4 ounces for the purpose of her article. According to her, again, it was a promotional paint scheme that barely even said Coke on it...and it said 8.4 ounces.
Regardless, yes, Coke SHOULD market them as 250mL only, and I do hope the FPLA gets amended soon. Does anyone know when that is due to be released?
We already see Coke selling 500mL, 1L and 2L bottles now...esp the 500mL size...so let's give them some credit.
At 09:50 2003-02-26 -0500, G. Stanley Doore wrote:
I recall that 250 mL is sold in other countries so it is not a promo. It makes sense for CC to use sizes which it already produces elsewhere.
What should be done is to make the metric label predominant as the next step in all metric labeling. People look at physical size and unit prices rather than the label when buying products.
Stan Doore
----- Original Message ----- From: "Brian J White" <[EMAIL PROTECTED]> To: "U.S. Metric Association" <[EMAIL PROTECTED]> Sent: Wednesday, February 26, 2003 12:30 AM Subject: [USMA:24937] RE: 250 mL Coke
> Well duh John...obviously. But given that they were PROMOTIONAL items and > not full on production items, I could see where the metric would not be on > the cans just as I could see where there could have been no IFP. > > > At 19:51 2003-02-25 -0500, kilopascal wrote: > >2003-02-25 > > > >She might be like most Americans and are blind to the metric on the labels. > >It has to be there, it is the law. > > > >John > > > > > > > > > >----- Original Message ----- > >From: "Brian J White" <[EMAIL PROTECTED]> > >To: "U.S. Metric Association" <[EMAIL PROTECTED]> > >Sent: Tuesday, 2003-02-25 18:50 > >Subject: [USMA:24934] RE: 250 mL Coke > > > > > > > I ended up writing the author of the article who responded within minutes > > > to state that when she saw the cans, they were labeled as 8.4oz. > > > I've never seen the can, so who am I to argue. > > > > > > If that's the case, I can't fault the writer. > > > > > > At 18:30 2003-02-25 -0500, kilopascal wrote: > > > >2003-02-25 > > > > > > > >I didn't see one reference to 250 mL in that article. I just hope when > >the > > > >FFU-ists claim that the 8.4 ounce size is a down-size from 12 ounces, > >that > > > >we supporters can respond by saying: "Can't be! It's 12 ounces downsized > >to > > > >8.4 ounces" Everyone is calling the can 8.4 ounces. And 8.4 ounces is > >not > > > >metric. > > > > > > > >The other thing is to have an irrational 8.4 appear as the primary unit > >and > > > >the rational 250 appear as the afterthought. > > > > > > > >How utterly stupid! > > > > > > > >John > > > > > > > > > > > > > > > > > > > >----- Original Message ----- > > > >From: "Terry Simpson" <[EMAIL PROTECTED]> > > > >To: "U.S. Metric Association" <[EMAIL PROTECTED]> > > > >Sent: Tuesday, 2003-02-25 13:57 > > > >Subject: [USMA:24932] RE: 250 mL Coke > > > > > > > > > > > > > > Of M R > > > > > > Coke Classic 8.4 FL OZ (250 mL) can is distributed > > > > > > free. > > > > > > > > > > > > > > > See: > > > > > www.adage.com/news.cms?newsId=36702 > > > > > > > > > > > > > > > -- > > > > > Terry Simpson > > > > > Human Factors Consultant > > > > > [EMAIL PROTECTED] > > > > > www.connected-systems.com > > > > > Phone: +44 7850 511794 > > > > > > > > > > > > > >
