From The Washington Post, Sunday, October 3, 2004. Emphasis
added. Carleton
Whenever I organize my e-mails for an occasional column on reader
feedback, I am amazed at the deluge on any subject involving customer
service.
Here's how your comments on shopping have stacked up in the past
few months.
(snip)
� Who's minding the store? Another big irritant to shoppers is
problems in store operations that seem to crop up over and over and never
get fixed.
Falling clearly into that category are the discrepancies shoppers
find in unit pricing at supermarkets, when two brands of the same product
display unit prices in different measures, such as price per ounce vs. price
per pound. It makes it hard to figure out what product offers the best
deal.
"I can't believe that after all the years of unit pricing, store
chains have not implemented uniform standards," wrote an annoyed
shopper.
"I cannot believe this is not intentional," wrote another.
Shoppers have an eagle eye for inconsistency, especially when it
comes to price. But what really struck me in so many comments was the degree
to which readers refused to give stores the benefit of the doubt. They are
bitter and assume they're being "taken."
Any story on unit pricing is also going to invite the
inevitable flood of tirades about how stupid our measuring system is
compared with the simplicity of metric measurements. A reader from London
explained that unit pricing problems are nonexistent in Britain. "Everything
here is metric, so it's way easier to compare value. Time for a
change?"