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Decisions on bottle sizing are made by the local bottlers. Some of these bottlers are indeed owned by the company itself (through a separate division) but each bottler makes the sizing decisions for their market. For instance, Coca Cola Bottling of New York which serves the New York-New Jersey metro area introduced the 1.5 L bottle over a year ago. I do not know if it has spread to any other markets yet but for a while in the local store I shop in it was hard to find the 2 L bottle. Now it is back. Pepsi, on the other hand does not have a 1.5 L bottle. As for the 500 mL vs. the 20 oz., they are both still readily available. The 500 mL however, is not available at convenience stores. The 500 mL replaced the 16 oz bottle, not the 20 oz. You cannot buy a multi-pack of 20 oz but they are available individually in the supermarket. Of course the ubiquitous 355 mL/12 oz can is still available in multi-packs.
If you have any questions about packaging, you should contact your local bottler rather than Coca Cola or Pepsi directly. Your local bottler will have the information you are looking for.
I just don’t want to see metric packaging used as an excuse to lessen package sizes to achieve a price increase.
Phil
From:
[EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Remek Kocz
A friend of mine from Detroit is noticing a definite trend in the soft drink bottles. The 1/2-liter bottle
is replacing the 20 oz. bottle in that area's grocery stores. Just about
the only place the 20 oz. bottles are available are convenience stores.
Not the same in a "secondary market" like Rochester, NY, but bigger cities are usually bellwethers of coming trends. We can hope that this
continuing shift to metric sizes in the juice/soft-drink industry will continue
and spill over to other categories on the retail shelf. On 2/4/06, Philip S Hall <[EMAIL PROTECTED]> wrote: John
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