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I like the bit about the bank thermometer - it
reminds me of two such thermometers that I have seen at different airports - one
in Luxembourg when the temperature was -4 and the other in Rome in
mid-summer when it was a lot hotter! Of course Luxembourg and ROme are in
two different countries.
----- Original Message -----
Sent: Monday, February 06, 2006 7:50
AM
Subject: [USMA:35988] RE: Video Podcast -
Request for feedback.
Thanks Jim. This video is still a work in progress,
and this kind of feedback is much appreciated. I am toning down some of the
spin to state the lack of metrication as part of the educational problem,
but not the entire problem. A film-maker friend of mine has agreed to help me
get some more effective video shots and to help with the editing. I think for
this video, I will take out the oblique references to the FMI et al, and
instead focus solely on difference in skill levels needed to solve the problem
using one system or another.
I have future pro-metric podcasts planned
with different target audiences. I am thinking for the next video, I want to
target at Chambers of Commerce around the country and show them how a foreign
executive might view their presentation.
An executive from a large
multi-national corporation is getting off a plane and headed for a
presentation given by a local Chamber of Commerce. The Chamber wants to
convince the executive to open a new office/plant/operations in their town.
The Chamber presenter gives the standard pitch about their town being a world
class city. (This seems to be a heavily favored buzzword these days). I would
like to then cut to a daydream scene of the taxi ride from the airport. The
executive sees signs in miles and bank thermometers in degrees F. The scene
fades back in, with the presentation ending, and a
not-yet-sold-on-the-location executive thanking the presenter for their time.
The final scene would a sign with with distances in miles back to the airport.
The voice-over and caption would state There is ABSOLUTELY NOTHING
world-class about miles, pounds of Fahrenheit. Promote metric visibility in
your community.
Granted, a good executive will base his/her decisions
on more factors than just whether or not metric is used in the community in
which they might expand...but we can not dismiss the power of a first
impression.
From: <[EMAIL PROTECTED]>
Reply-To:
<[EMAIL PROTECTED]>
Date: Sun, 5 Feb 2006 11:02:21 -0700
(MST)
To: "U.S. Metric Association"
<[email protected]>
Subject: [USMA:35978] RE: Video Podcast -
Request for feedback.
Scott:
I agree
with some of the comments that education and educational
failure is more
complex than your video suggests. I also
question if it really requires
12th grade physics to solve the
problem in colloquial units, and, as you
probably realize, I am not
in agreement that it is the government's job to
metricate the USA.
That said: THANK YOU!!!!! You have taken an
important step here in
creating the video, and if it is a bit "overboard"
by the
conservative and subdued approach most engineering and
techincal
people prefer, it is most definitely NOT extreme by our
modern
marketing standards. Sadly, we must yell to be heard, and your
video
clip does it in an effective and respectable manner.
And, I
congratulate you and doing something to promote metrication,
rather than
just complain about it. The USA is going to metricate,
and it will do so as
a result of the aggregate effect of many
efforts such as yours.
I
wish I could offer some advice on getting more publicity for the
clip, but
my experience is in the industrial world, not in
mass
marketing.
What I can offer is to post it on my company's web
site
(www.qsicorp.com). We get lots of visitors, and many are the
"choir"
since they are engineers, but some people will view it (we can
track
how many download it). I would prefer that you put some kind
of
contact info at the end, such as a web site or email address. If
you
don't want your email address, how about the USMA's?
Thanks
again for this great video!
Jim
Elwell
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