http://www.chron.com/disp/story.mpl/ap/science/3861944.html

 NORWICH, Conn. -- Brent Maynard says he weighs 74 kilograms and is 169
centimeters tall. And if you ask him for directions, he'll give them in
kilometers.

Maynard, a chemistry professor at Three Rivers Community College, is a
champion for the metric system, a man who helped erect distance and
speed signs in kilometers and whose goal in life is to see America
ditch the standard system.

But in a country that's hooked on pounds, gallons and miles, it is a
lonely cause. Last October during National Metric Week he sat alone in
front of Norwich City Hall wearing a pro-metric placard and asking for
signatures on a petition to get the U.S. Postal Service to weigh and
measure packages in metric. Six people signed it.

Maynard, 52, a metrics fanatic since the age of 14, is used to the
tepid response. He founded two metric associations in 1993 in
Plainfield and in York, Maine. Each has about six members.

"They're not as passionate about it as I am," he said. "They kind of
just go along with it."

Like most American youth, Maynard learned metrics in high school but
unlike others, he has embraced it. He's even special ordered his truck
with an odometer that reads distance in kilometers and writes
congratulatory letters to companies that convert to dual labeling on
products.

Maynard argues metrics is simpler because it's based on powers of 10
and more effective because the rest of the world uses it in business
and in the military.

But despite several laws recognizing metric as the preferred system of
measurement in the U.S., it's been slow to gain footing. The U.S.
remains the only industrialized nation in the world to predominantly
use the standard system, also known as the English system.

That doesn't mean metric measurements haven't crept into daily life in
America. Soda comes in liters, film is in millimeters and electricity
power is based on watts. Most food products use grams on their labels.

The hodgepodge of units has led to problems. In 1999, the Mars Climate
Orbiter burned up in the Martian atmosphere because NASA navigators
mistakenly thought a contractor used metric measurements when standard
units were actually used.

"It's confusing to use two systems _ even for rocket scientists," said
Lorelle Young, president of the U.S. Metric Association.

In Plainfield, where Maynard's association put up distance signs in
kilometers, residents aren't even aware of the signs, even when they're
right down the street.

Marlene Chenail, 70, lives up the street from one of Maynard's signs.
She says she doesn't know the meaning behind "RI state border 8 km."

"We've never really looked at it but we know that it's there," Chenail
said.

Maynard attributes the unfamiliarity to America's resistance to change
and the perception that it's a foreign system.

"We seem, in our culture, awfully afraid to challenge people to think,"
he said.

While Maynard is one of the few adamantly promoting the system, there
are others who speak out against metrication.

Seaver Leslie, president of Americans for Customary Weight and Measure
in Wiscasset, Maine, said Americans shouldn't be forced to use either
and argues that standard units are superior because the units are
human-based and has history. The furlong _ an eighth of a mile _ is the
distance a farmer could plow in a field and still be in earshot of his
house if there was danger, Leslie said. Etymologists believe the word
represents the distance a team of oxen could plow without needing a
rest.

"They're very practical and very poetic," Leslie said. "They have
worked for the farmer in the field, the carpenter in the shop and large
contractors in industry and for our aerospace industry."

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