Han,

 

Let me put this into perspective.  It is illegal for UK bakers to produce
500 g packets or loaves of bread – the allowable sizes are 400 g or 800 g.
However, if a German supplier of bread produces 500 g packs of rye bread
(which is legal in Germany), then it is also legal for that bread to be sold
in the UK.  This is what appears to have happened in the case of Bailey’s
Irish Cream – for some historic reason small bottles (and ½ gill is only 71
ml) were exempted from “standard sizes”, so if they are legal in the UK,
then they are legal in Germany.  However, I can assure you that larger
bottles of Bailiey’s Irish Cream is sold in “standard” sized bottles (750
ml?).  

 

  _____  

From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf
Of Han Maenen
Sent: 06 October 2007 08:11
To: U.S. Metric Association
Subject: [USMA:39525] Another EU-setback, now from the European Court of
Justice

 

The European Court of Justice has rendered our Weights and Measures Acts
practically powerless. It forces mainland EU-countries to accept British
units in the name of the sacred principle of 'free movement of goods'. I had
to read this in the Irish Times yesterday. The British company Diageo sells
1/2 gill bottles of Bailey's Irish Cream on the European mainland and may
continue to so so in the future. I wonder when the pint, the gallon, the
fifth and the fl.oz. will appear on what Diageo sells on the European
mainland. EU legislation on measuring units is now (in)definitely laughable.
Chapeau, European Court! I would nominate it to the BWMA 

for the Inch Perfect Award.

 

Diageo toasts court ruling on Baileys minis

Jamie Smyth in Brussels

Diageo's successful "Baileys minis" series of single measure drinks can
remain on sale in continental Europe following a ruling yesterday by
Europe's highest court.

The European Court of Justice (ECJ) dismissed an argument by a German drinks
association, which was supported by the French and Belgian governments, that
the small measurements used by Diageo for the Baileys minis series
contravened EU law.

The case is the latest instalment in a long-running battle over the imperial
units of measurement used in the Republic and the UK and the metric
measurements commonly used in continental Europe.

On the continent the standard spirit measurements are 0.05 litres and 0.1
litres. But Baileys minis are sold in 0.071 litre bottles, which in imperial
measure is half a gill - the traditional unit of measurement in the Irish
drinks industry. However, German spirits industry association Schutzverband
der Spirituosen-Industrie took a case in the German courts arguing that this
measurement ran counter to an EU regulation dating from 1974. It wanted to
ban the import and marketing of Baileys minis. The German court referred the
legal question to the ECJ for its interpretation of European law regarding
units of measurement.

In its ruling yesterday the ECJ found that "pre-packages with a nominal
volume of 0.071 litres" which are "lawfully manufactured and marketed" in
the Republic or the UK may also be sold in other EU countries.

The court concluded that to prohibit the sale of goods in volumes of 0.071
litres that are lawfully marketed in the Republic and the UK would be
contrary to the free movement of goods, a core principle within the 27
member EU.

The court also noted that other EU directives require that the volume of
liquid must be clearly marked on the packaging, ensuring that consumers in
continental Europe would be properly informed of the precise volume.

Diageo has been selling its miniature bottles of Baileys' liquor in Germany
since 2004. It uses the same size in France, the Netherlands, Belgium and
Greece and has experienced considerable success with the marketing
initiative.

The court's finding in favour of Diageo reflects a trend in Europe towards
compromise on the thorny issue of different units of measurement. After a
10-year fight with the Republic and the UK over converting to metric
measurements, last month the European Commission finally granted a
derogation to the states to enable them to continue using specific imperial
standards such as "the pint" indefinitely.

© 2007 The Irish Times

 

 

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