>From the UKMA web site:

Sainsbury’s chooses non-metric jug system

In an attempt to reduce packaging waste, Sainsbury’s has begun selling milk in 
2-pint plastic bags. It is claimed that the bags will reduce milk packaging 
waste by 75%.

The idea is that the 2-pint bags should be used in conjunction with a 
specially-designed 2-pint jug which will also be available in store.

The UKMA comments:

By choosing not to use litres for milk, Sainsbury’s will be presented with a 
dilemma if they want to extend the idea to other products. Should they start 
selling bags of fruit juice or wine in non-standard 2-pint sizes?, or should 
they stock a second, more standard-sized, jug for 1-litre bags? Even after the 
deregulation of package sizes, however, wine will continue to be required to be 
sold in prescribed quantities which do not include 2 pints. 

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