This is from a box of cereal: "21 OZ (1 LB 5 OZ)-595 g" Is this declaration simple? No! Is this declaration clear? No! Which number tells the consumer the amount of cereal inside the box? That determination is ambiguous!
Of course, the bag inside the box was only partly full, and the bag itself only partly filled the box. Is the consumer deceived? Yes, at least to some degree! ---- Original message ---- >Date: Sat, 21 Feb 2009 09:44:35 -0800 (PST) >From: Jeremiah MacGregor <jeremiahmacgre...@rocketmail.com> >Subject: [USMA:43158] Re: Fwd: Re: Amendment to FPLA >To: "U.S. Metric Association" <usma@colostate.edu> > > How do two dimensions on labels make a product avoid > simplicity, clarity and increase deception to > consumers? Show me an example so I will understand. > > Jerry > > ------------------------------------------------ > > From: "mech...@illinois.edu" <mech...@illinois.edu> > To: U..S. Metric Association <usma@colostate.edu> > Sent: Saturday, February 21, 2009 12:30:28 PM > Subject: [USMA:43155] Re: Fwd: Re: Amendment to FPLA > > Food Marketeers, like Wall Street Brokers, can > maximize their profits when they are free of > regulation and can do as they please. > > Dual labels (metric *and* non-metric) enable > packagers to avoid simplicity, clarity, and less > deception of consumers.
