Sujil, arre boss I am really sorry! My intention was not to hurt you, i seriously requested you to explain to me, it was not a joke at all. Please do not misunderstand me!
________________________________ From: Sujil Pingulkar <[email protected]> To: Vani Vidayalay Vani <[email protected]> Sent: Wed, 9 December, 2009 9:26:44 PM Subject: RE: Jugaad sorry yaar, next time i will be more careful! ________________________________ To: [email protected] Subject: Re: Jugaad From: [email protected] Date: Wed, 9 Dec 2009 05:51:39 +0000 Ha ha. Good one Nayan. ________________________________ From: Nayan Mapani <[email protected]> Date: Wed, 9 Dec 2009 11:21:16 +0530 (IST) To: <[email protected]> Subject: Re: Jugaad Hi Sujil, Thanks for your info, short cut mein kaam khatam kar na yaar, what is Jugaad? Dont have the patience to read the article yaar. ________________________________ From: Sujil Pingulkar <[email protected]> To: Vani Vidayalay Vani <[email protected]> Sent: Wed, 9 December, 2009 3:37:04 AM Subject: Jugaad Some of you might have already read this article in Business Week. "Jugaad" for most of us its a work around commonly used as a local language slang. Maybe there is more to it than it sounds .... see article below. Innovation December 2, 2009, 3:51PM EST text size: TT >India's Next Global Export: Innovation >Called jugaad, India's improvisational style of invention focuses on being >fast and cheap—attributes just right for these times >By Reena Jana On a November afternoon, a dozen executives from companies >including investment banks Rothschild and Goldman Sachs (GS) and tech research >firm Gartner (IT) ringed a conference table in a brownstone on New York's >Upper East Side. They were there to learn how U.S. businesses could develop >products more cheaply and quickly by borrowing strategies from India. Speaker >Navi Radjou, who heads the recently formed Centre for India & Global Business >at England's Cambridge University, summed up his advice in one word: jugaad. >A Hindi slang word, jugaad (pronounced "joo-gaardh") translates to an >improvisational style of innovation that's driven by scarce resources and >attention to a customer's immediate needs, not their lifestyle wants. It >captures how Tata Group, Infosys Technologies (INFY), and other Indian >corporations have gained international stature. The term seems likely to enter >the lexicon of management consultants, mingling with Six Sigma, total quality, >lean, and kaizen, the Japanese term for continuous improvement. >Like previous management concepts, Indian-style innovation could be a fad. >Moreover, because jugaad essentially means inexpensive invention on the fly, >it can imply cutting corners, disregarding safety, or providing shoddy >service. "Jugaad means 'Somehow, get it done,' even if it involves >corruption," cautions M.S. Krishnan, a Ross business school professor. >"Companies have to be careful. They have to pursue jugaad with regulations and >ethics in mind." > >More than a Fad?The rise of jugaad raises another question: Do companies >really need to pay someone to tell them something that's as elementary as keep >it simple? "Having a consulting industry built around jugaad is almost >anathema to the word itself," says Robert C. Wolcott, executive director of >Northwestern University's Kellogg Innovation Network. "I'm not sure how this >is different from old-fashioned Yankee ingenuity." >Nonetheless, jugaad seems aligned with the times. Recession-slammed >corporations no longer have money to burn on research and development. >Likewise, U.S. consumers are trading down to good-enough products and >services. Meantime, the Indian economy continues to plow ahead despite the >global recession—it grew at a 7.9% clip in the third quarter—suggesting its >executives have a winning strategy. >Already, companies as varied as Best Buy (BBY), Cisco Systems (CSCO) , and >Oracle (ORCL) are employing jugaad as they create products and services that >are more economical both for supplier and consumer. "In today's challenging >times, American companies are forced to learn to operate with Plan Bs," notes >Radjou. "But Indian engineers have long known how to invent with a whole >alphabet soup of options that work, are cheap, and can be rolled out >instantly. That is jugaad." > >Spreading the WordAt the same time, a cottage industry has popped up to offer >jugaad instruction. Prasad Kaipa, a former manager at Apple's (AAPL) in-house >training university, uses jugaad in the courses he's teaching at Hyderabad's >Indian School of Business. The University of Michigan's Ross School of >Business, where high-profile Indian-born professor C.K. Prahalad teaches, has >opened a research office near Infosys' headquarters in India so faculty >members can observe how Indian software companies come up with ideas. McKinsey >consultants have begun talking up jugaad principles with clients, too. >Jugaad has been a colloquialism for decades throughout India. Sandeep Vij, >vice-president and general manager of Cisco Systems in Bangalore who heads a >new unit that makes energy-monitoring systems, says a good example is an >Indian villager who constructs a vehicle to transport goats and cattle by >turning an irrigation hand pump into a makeshift diesel engine for a wooden >cart. >Its application also can be seen in Tata Motors' (TTM) much-hyped Nano, a >bare-bones subcompact car that the Indian company sells for the equivalent of >$2,500 to so-called bottom-of-the-pyramid consumers who had been priced out of >the auto market. "At Tata Group, we're used to thinking like this," says >Ananth Krishnan, chief technology officer of Tata Consultancy Services. "The >jugaad mindset is crucial. It's not just jargon." > >Putting Jugaad into PracticeU.S. companies are starting to put jugaad into >practice. At Best Buy's headquarters, in Richfield, Minn., Kalendu Patel, the >retailer's executive vice-president for emerging business, is holding jugaad >workshops to help store personnel and managers come up with new products or >services that could be added easily and inexpensively to generate more sales >per store. Among the ideas: home health-care equipment. >Top executives at Cisco, which opened what the San Jose (Calif.) company calls >a second global headquarters in Bangalore in 2007, are importing the Indian >mindset as they meld teams of U.S. engineers with Indian supervisors. "The >innovation agenda in India is affordability and scale," says Wim Elfrink, >Cisco's chief globalization officer, who moved from San Jose to Bangalore in >2007. "People are masters of managing costs down, but not creativity. If >Indian engineers find out an executive has an MBA, they will say, 'Unlearn, >and observe.' " >The effort is beginning to show up in the marketplace. Last January, Cisco >acquired Richards-Zeta Building Intelligence, a 21-year-old company whose >software measures a building's energy usage through wall sensors and displays >it via the Web. Although Richards-Zeta still is headquartered in Goleta, >Calif., it has been managed from Bangalore, where Cisco's emerging >technologies group researches real estate and energy-related software. >The Bangalore staff approaches its work with a different set of assumptions >than Americans typically do: that power supplies are unreliable and that >demand is surging as urban populations expand. Sensing a broader market for >the Richards-Zeta technology, the Indian-led teams have, in just a few months, >come up with products such as software that allows companies to monitor energy >consumption across all buildings on a campus or even internationally. Clients >include Google (GOOG), which is using the program at its Mountain View >(Calif.) headquarters, and data-storage company NetApp (NTAP), which uses it >at all its properties, from Sunnyvale, Calif., to Amsterdam. >Other jugaad proponents such as Kaipa of the Indian School of Business say >companies are adopting India-style innovation without even knowing it. The >ex-Apple researcher points out that the iPhone maker is a champ at repurposing >existing ideas and technologies in simple ways which enables it to reduce R&D >outlays and produce high-margin products. "Jugaad is an Indian philosophy, but >it's not unique to India," Kaipa says. "Companies in all parts of the world >can learn from it and make it work for them, too." > >Jana is the Innovation Dept. editor for BusinessWeek. > > ________________________________ > ________________________________ Chat with Messenger straight from your Hotmail inbox. Check it out ________________________________ The INTERNET now has a personality. YOURS! See your Yahoo! Homepage. ________________________________ Chat with Messenger straight from your Hotmail inbox. Check it out The INTERNET now has a personality. YOURS! See your Yahoo! Homepage. http://in.yahoo.com/
