On Aug 12, 2005, at 8:25 PM, RadioMike Perazzetti wrote:
> My colleague and I have been brainstorming podcasting ideas and we
> figure the best way to do it and do it right is to obtain 
> underwriting,
> sponsorships, and the like with advertising coming in at a close 
> second
> or third.
>

Hey Mike,
This is pretty much a flame.  Don't take it personally, I don't even 
know who you are.  Your email though brings up what I think is a 
really important point that I didn't want to let slide.

Personally, I think that quote above tells me your looking at this 
whole thing as a means to make a buck.  In my opinion this dooms you 
to a life of producing complete and utter bullshit.  Listen, if your 
stuff hit the right demographic and was bland enough you'd be on the 
radio or TV already.  Since it's not, you must be looking to be a low 
budget imitation of bland, mindless crap.  That doesn't seem like a 
very good business plan.

Here's my suggestion: you and your colleague should go get yourselves 
on the radio or TV if that's what you want.  If, on the other hand, 
what you really want is to podcast or videoblog, I have a few places 
to start:  1. Brainstorm some good ideas about content and forget 
about good ideas for underwriting.  2. Better yet, fuck 
brainstorming, if you're creative you probably have some stuff you're 
just dying to do - do that instead.  3. Quit lurking around and just 
get started.  Then get better at it.

Peace

--
Verdi
http://michaelverdi.com
http://freevlog.org
http://graymattergravy.com



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