| Points North: Consumers Crave Web-Based TV |
| by Gavin O'Malley, Wednesday, Feb 15, 2006 6:01 AM EST |
|
ONLINE MEDIA COMPANIES MUST ARRANGE to
make their content available on consumers' TV screens as well as their
PCs. That's the conclusion of new Points North Group research to be
released today, which found that while 25 percent of Internet users are
interested in watching downloaded TV shows and movies on their PCs, 38
percent expressed interest in watching that same video on their TVs. "Getting Web-based content to the TV should be the industry's primary goal and will unlock by far the biggest revenue opportunities," Stewart Wolpin, senior consulting analyst for Points North Group, said in a statement. Interest in watching content on TV is even stronger among 18- to-34-year-olds--at 68 percent, compared with the 45 percent interested in watching on PCs--concluded the study, conducted in association with Horowitz Associates. |
--
best regards,
Deirdré Straughan
www.beginningwithi.com (personal)
www.tvblob.com (work)
SPONSORED LINKS
| Individual | Fireant | Use |
YAHOO! GROUPS LINKS
- Visit your group "videoblogging" on the web.
- To unsubscribe from this group, send an email to:
[EMAIL PROTECTED]
- Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.
