> I'm surprised to see that 92% of Rocketboom viewers watch on their > computer... especially after hearing almost 80% of JETSET viewers > watch on mobile devices.
Just a quick clarification -- we've had *up to* 80% of our audience download a single JETSET episode for iPod, PSP, or 3gp (mobile formats). But on average, it's more like 55% of the total viewing audience. That is still quite high, and it's mostly due to our target audience's age range. It's unlikely other shows with a broader target demo would see that drastic a skew towards mobile devices. I posted a recent blog entry about the challenges of engaging a mobile audience for anyone who might be interested: http://tinyurl.com/2xnh3r Steve > > > --- In videoblogging@yahoogroups.com, andrew michael baron > <andrew@> wrote: > > > > We just completed a demographics study of the Rocketboom audience. > > > > We were motivated to do it because advertisers have been egging us on. > > > > I decided to take the opportunity to find out for myself anyway. > > > > A few interesting inferences to be made. > > > > Here is a link to the post which show a fews of the measurements: > > http://podcast411.com/blog/?p=24 > > > > And here is the full study report: > > http://media.libsyn.com/media/podcast411/RB_Demographics.pdf > > > > > > Also, I asked people to list some of their favorite sites and here is > > the top list: > > > > > > Google 198 > > Digg 140 > > Wikipedia 99 > > YouTube 91 > > BBC 91 > > Mac Related 75 > > Slashdot 72 > > Apple 67 > > Yahoo 63 > > Zefrank 61 > > Engadget 57 > > Boingboing 54 > > NY Times 52 > > Myspace 48 > > Flickr 48 > > Ebay 48 > > CNN 46 > > Lifehacker 41 > > IMDB 37 > > Facebook 37 > > NPR 35 > > Amazon 35 > > Ehrensef.de 32 > > Popurls.com 23 > > Gmail 21 > > Gizmodo 20 > > Drudge Report 20 > > The Register UK 19 > > Fark 19 > > Cnet 19 > > Slate 18 > > Reddit.com 18 > > Twit.tv 17 > > Huffington 17 > > Techcrunch 16 > > Pandora 16 > > Homestarrunner 14 > > PBS 13 > > Mobuzztv.com 13 > > Craigslist 13 > > The Onion 12 > > Peekvid 12 > > Jetset 6 > > Linerider 5 > > > > > > > > [Non-text portions of this message have been removed] > > >
