Yikes - it's almost the rise of the red scare in here. We've mainly been using web video FOR advertising purposes - I guess we're evil because of it in the eyes of some here. We say we produce original content but it's usually sponsored by someone, either directly to support a product in a direct way like we're doing with http://www.inkisit.com <http://www.inkisit.com> or to support it in an indirect way like we did for Sundance Channel http://news.animaxent.com/2007/01/animax-on-sundance-channel.html <http://news.animaxent.com/2007/01/animax-on-sundance-channel.html> .
Basically either you the viewer pays via subscription, or someone pays to reach you, or someone else sponsors the content originator to reach you. Ultimately there is a net loss from the system if you want to consider "payment" not just in dollars terms but also in terms of consumed time. Michael http://www.animaxent.com <http://www.animaxent.com> http://www.arnoldspeaks.com <http://www.arnoldspeaks.com> http://www.inkisit.com <http://www.inkisit.com> --- In videoblogging@yahoogroups.com, "Roxanne Darling" <[EMAIL PROTECTED]> wrote: > > You summarized it beautifully Jan. Simple, if not easy. And easier for > some than others. Beach Walks - as a show - was founded on the > principle of "don't get invested in the results of what you do." It > takes guts on some days, on other days it is utterly liberating. Your > words are going on my bulletin board. > > When there is true peership among a producer and a sponsor *and* the > audience, it is in everyone's best interest to tell and hear the > truth. We just don't have many examples of that yet, though many are > in the works. > > >>> How do we pry ourselves off the dilemma's horns? Hmmm? > > >>> By committing to tell the truth at the risk of losing the > advertising client. > >>> By choosing clients carefully. > > > Rox > > > > On 3/3/07, Jan McLaughlin [EMAIL PROTECTED] wrote: > > > > > > > > > > > > > > Advertising is flawed by definition, corrupt in its basic premise, a premise > > that in a pinch, excludes truth. > > > > One cannot accept money toward one's survival and in the pinch - when it > > really matters - tell the sad truth about the advertiser. > > > > It's all fine and dandy until the advertiser screws up. Screwups are > > inevitable. Behind every advertiser are fallible humans. > > > > Humans will lie to survive. > > > > That's a dilemma. > > > > How do we pry ourselves off the dilemma's horns? Hmmm? > > > > By committing to tell the truth at the risk of losing the advertising > > client. > > > > By choosing clients carefully. > > > > Advertising reeks with lies. I challenge you to watch an evening's worth of > > television with a "lie filter" in your brain. Some lies are mere hyperbole; > > others, flat-out insulting with untruth. > > > > As a result of the ubiquitous lie, we are inured to them. A dangerous > > mindspace in which to live. > > > > Trusted filters. Social currency. That's my answer. > > > > Jan > > > > On 3/3/07, sull [EMAIL PROTECTED] wrote: > > > > > > Generally, I have to agree with Bill here. > > > > > > On the web, there are many ways to use ads with video. I think it remains > > > to be seen which will be the most well received approach, again generally > > > speaking. Enric is likely correct in pointing out that mid-roll ads will > > > not prove to be popular when done in such an intrusive manner as google > > > video had been doing (or still is?). I think we might see more subtle > > > in-play ads that do not interrupt the video but do take presence > > somewhere > > > within the region or stage or the video.... and the player wrapper of the > > > video. In particular, I believe that fullscreen modes will introduce > > > additional opportunities, and real estate obviously, for ad > > > placements. So > > > where you might not experience in ad in default view, you would see ads > > > when > > > in fullscreen. Just theorizing really. But yes, the ads should be able > > > to > > > follow the video around as well.... but I think management of ad > > campaigns > > > using new technologies will cover that. What I mean is..... ad > > > implementation for web video playback and ad implementation of device > > > video > > > playback can utilize different injectable assets for different > > > distribution > > > channels that can be managed and manipulated by content owners and > > > agencies. So I dont thnk an ad must follow a specific video but rather > > > understanding that different videos will be distributed out and each can > > > utilize different approaches and technologies to penetrate and disperse. > > > > > > Somone asked about Joost... > > > I'm firing up Joost now to remind myself how ads, if any, are > > > handled...... > > > aye. looks like i need to download latest mac version. they need to add > > > auto-updates already! > > > cool, i have 2 invites to send out. email me off-list if you need em. > > > Ok, Joost has ad bumps in between some videos... sponsors. they are quick > > > "bumps". > > > I suppose longer ads exist too. So it's like TV. Which makes sense since > > > Joost is TV as VOD. > > > > > > Yeah... ads. yeah. > > > > > > whats a vlog? > > > > > > sull > > > > > > > > > > > > On 3/2/07, Bill Cammack [EMAIL PROTECTED] wrote: > > > > > > > > --- In videoblogging@yahoogroups.com<videoblogging%40yahoogroups.com>, > > > > "Heath" heathparks@ wrote: > > > > > > > > > > Sorry I have to disagree with you Ads placed around the video I think > > > > > is more distracting than a preroll or post roll....why would I watch > > > > > a video 16X9 and in the "black bar" areas there is a bunch of ads > > > > > placed there? I know I woundn't. > > > > > > > > > > Or course I don't think advertising is "evil" like a lot of people > > > > > either. But that is another conversation... > > > > > > > > > > Heath > > > > > http://batmangeek7.blogspot.com > > > > > > > > +1 > > > > > > > > I posted this to Enric's page, but for some reason, it didn't go > > > through: > > > > > > > > There are quite a few reasons why advertisements need to be _inside_ > > > > videos. This assumes, as Chris pointed out, that the content creator > > > > desires to make money with his/her video. This is the same > > > > conversation as "how do we make sure that people see (and/or respect) > > > > our CC licenses?". > > > > > > > > If the advertisement isn't inside the video, then, as you mentioned, > > > > as soon as the video is watched out of context, the ad's no longer on > > > > it. The purpose is defeated, because there is ZERO chance that > > > > someone will click on an ad they never see. As far as advertisements > > > > that run alongside or above or below a video, that assumes that > > > > someone's willing to accept this visual intrusion while they're trying > > > > to watch the video. Personally, if there's more stuff moving, that > > > > wrecks my immersion in the piece. I'm actually less likely to watch a > > > > video with ads constantly changing somewhere near it on the page than > > > > I am likely to watch a video where I know there's going to be a pre, > > > > post or midroll ad. > > > > > > > > The important questions are how to make the ads relevant to the > > > > content, and as you brought up, the MOOD of the video, and how to make > > > > the ads a seamless part of the video to the point that they're not > > > > seen as an annoyance. > > > > > > > > Originally, I had ads running on my videos, but having looked at the > > > > stats, it wasn't likely that someone was going to click on the ads > > > > anyway. They were eyesores, and way more trouble than they were > > > > worth. It would be different if I were making viral videos and > > > > rolling the dice, hoping that hundreds of thousands of people would > > > > watch the video, and I might get some clicks because of the numbers > > > > game. As it stands, I don't have enough traffic to justify having > > > > random, irrelevant, horrible-looking ads at the ends of my videos, so > > > > they're gone. > > > > > > > > The key to all of this is having the ability to create your own ads > > > > and change them as your sponsors change. There's interesting stuff > > > > going on with this right now with "Wreck & Salvage", Galacticast and > > > > blip.tv when they decide to roll out ads that you can modify and sell > > > > on your own. Getting someone to sponsor you and making relevant and > > > > useful ads for them as part of their sponsorship money is the way to > > > > go. It's definite revenue, definite relevance and you're definitely > > > > advertising someone you WANT to advertise or a product you want to > > > > advertise instead of being victimized by the luck of the draw. > > > > > > > > -- > > > > Bill C. > > > > http://ReelSolid.TV > > > > > > > > > > > > > --- In > > videoblogging@yahoogroups.com<videoblogging%40yahoogroups.com>, > > > > "Enric" <enric@> wrote: > > > > > > > > > > > > I've put up a post on my Lucid Media blog that may be of interest > > > > > > here. It is the rational for not placing ads within videos: > > > > > > > > > > > > http://tinyurl.com/37s2ma > > > > > > or > > > > > > http://lucidmedia.cirne.com/index.php/2007/03/02/the-case-against- > > > > > advertising-in-net-video/ > > > > > > > > > > > > Blog text follows: > > > > > > ================== > > > > > > Recently methods of advertising in video have become active in > > > > > > development and implementation. Originally when I heard the > > rational > > > > > > for Ads in net videos from Revver, I thought it worthwhile. Provide > > > > > a > > > > > > method for people making video on the net to gain revenue from > > their > > > > > > work. This would support net videomakers continuing their work. > > > > > There > > > > > > had been entries on the yahoo videoblogging group and on blogs for > > > > > Ads > > > > > > targeted to the audience and content of the video. Similar to > > Google > > > > > > showing Ads that try to relate to keyword searches; an Ad for > > Harley > > > > > > motorcycles could appear on a videoblog entry about a weekend > > > > > > motorcycle hog excursion with friends. > > > > > > > > > > > > Unfortunately, specifying include an Ad in my video on Revver, > > > > > blip.tv > > > > > > and others means you can have a powerful, emotive video on the > > > > > > relationship to one's father followed by a upbeat commercial for > > > > > Juicy > > > > > > Fruit gum. Or a irreverent video of doing a prank on someone > > > > > followed > > > > > > by a commercial for the Heart Association. Now this problem > > probably > > > > > > just relates to the technicality of specifying categories for the > > > > > Ad's > > > > > > relationships to video content and the amount of different Ads > > > > > > available. With time the correlation of Ads to video content and > > the > > > > > > viewership should have stronger matching. > > > > > > > > > > > > The question is why have Ads in videos on distributed networks. > > > > > > Traditionally, on a television set broadcast a advertisement had to > > > > > > exist within the video stream. No other location was provided for > > > > > > placement. However on the internet an Ad does not need to be in the > > > > > > video. It can be anywhere around the video on the web page. Either > > > > > > top, left, right, bottom or lower down the page. Now video on the > > > > > net > > > > > > does not mean just a web page. It can be an iPod, mobile phone, > > > > > Tivo, > > > > > > or even projected in a theatre film festival. All of these non- > > > > > website > > > > > > screens can and probably will develop methods of displaying more > > > > > than > > > > > > just a video stream. A future iPod, mobile phone, digital TV and > > > > > > theatre projector will be able to show more than just the video. > > > > > Like > > > > > > the Opera super- and sub-titles projected separately from the > > > > > > performance, these screens will probably eventually have dynamic > > > > > > separate information areas where Ads can appear. Further with the > > > > > > usage of different screen ratios than 4x3 (16x9, etc.), space can > > be > > > > > > made available around the video to place Ads. This puts advertising > > > > > in > > > > > > the video stream, but does not directly break up the video > > > > > continuity. > > > > > > > > > > > > Google proved the failure of putting ads directly in searches. > > Flash > > > > > > Ads that pop-up and dance up over the content of web-pages send > > > > > people > > > > > > away from sites. And Ads that interrupt the video, even at the end, > > > > > > will be found to be ineffective. They will either drive people away > > > > > > from watching the videos if at the start or middle or tend to not > > be > > > > > > watched if at the end. Ads placed around the video will work since > > > > > > people can choose to pay attention to the periphery of a video if > > > > > the > > > > > > ad relates to their interest or ignore that area. > > > > > > ================== > > > > > > > > > > > > -- Enric > > > > > > -======- > > > > > > http://www.cirne.com > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > -- > > > Sull > > > http://vlogdir.com (a project) > > > http://SpreadTheMedia.org (my blog) > > > http://interdigitate.com (otherly) > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > > Yahoo! Groups Links > > > > > > > > > > > > > > > > -- > > The Faux Press - better than real > > http://fauxpress.blogspot.com > > > > [Non-text portions of this message have been removed] > > > > > > > -- > Roxanne Darling > "o ke kai" means "of the sea" in hawaiian > 808-384-5554 > > http://www.beachwalks.tv > http://www.barefeetshop.com > http://www.barefeetstudios.com > http://www.inthetransition.com > [Non-text portions of this message have been removed]
