Jeez, I feel sorry for those viewers. I had a job 10+ years ago where the advertising log at MTV broke down. They sat me in front of a screen and made me fast forward through MTV to the commercials, then note down what the commercials were for and how long they were. Then I had to fast forward to the next commercials. So all I saw all day was high speed MTV and adverts. It was like A Clockwork Orange. I did it for a week before I quit. After the third day, I walked out onto Oxford Street and suddenly threw up on their doorstep. Still, it cured me of my MTV habit.
Rupert http://www.fatgirlinohio.org http://www.crowdabout.us/fatgirlinohio/myshow/ On 22 Mar 2007, at 09:24, joshpaul wrote: Seriously: http://tinyurl.com/39wysr To quote some of the article: "The network last week received the results of its first dip into the world of neurophysiology -- examining brain waves, galvanic skin response and eye movement of TV viewers. NBC used an episode of "Heroes" to find out what viewers comprehend of ads when they fast-forward past them on DVRs." There's so much to say, and I just don't have the brain power to get it out right now...I need sleep. -- joshpaul o: 818-237-5200 c: 818-667-0900 w: joshpaul.com [Non-text portions of this message have been removed]
