the game changing will be in the continual and vast usage of the flv format which wont just be for "online" video playback.
On 5/1/07, Mike Meiser <[EMAIL PROTECTED]> wrote: > > It shows there is at least a granular understanding of the issue > however... I'll believe it when I see it. > > Adobe is a big player in this field... but people send out PR on B.S. > like this all the time. > > People and companies like Apple who say... we're going to release this > product that's going to change the game and can deliver on it are few > and far between. > > This simply sounds like anotehr B.S. attempt at DRM. > > To create a downloadable proprietary format and player that will work > on thousands of pieces of hardware is a pipe dream... it's a > contradiction in itself. Adobe should stick to problems it can solve. > > -Mike > mmeiser.com/blog > mefeedia.com > > > On 4/16/07, sull <[EMAIL PROTECTED] <sulleleven%40gmail.com>> wrote: > > Game Changer? - Yes. > > > > On 4/16/07, Heath <[EMAIL PROTECTED] <heathparks%40msn.com>> wrote: > > > > > > Check this out, interesting article > > > > > > http://news.yahoo.com/s/nm/20070416/tc_nm/adobe_player_dc;_ylt=AqF8l.m > > > rZ2KqopCFainOFEjMWM0F > > > > > > SAN FRANCISCO (Reuters) - Adobe Systems Inc. unveiled on Sunday video- > > > player software that lets consumers play back video online or > > > offline, a move that could help reshape an acrimonious debate over > > > video-sharing. > > > > > > Adobe Video Player builds on the leading design software maker's > > > Flash player, already the dominant technology used to stream video > > > online by sites ranging from YouTube to MySpace to MSN to Yahoo Video. > > > > > > The video player is due to become available to consumers over the > > > next several months, Adobe officials said. > > > > > > Analysts hailed the new Adobe Video player as a technology > > > breakthrough by allowing consumers to download and carry video from > > > the Web to computers to mobile phones, while ensuring programmers can > > > deliver advertising and track video usage. > > > > > > Rival video players such as Windows Media Player from Microsoft > > > Corp., QuickTime from Apple Inc. and RealPlayer from RealNetworks > > > Inc. run on a range of devices but have none of the offline tracking > > > features. > > > > > > "Adobe has created the first way for media companies to release video > > > content, secure in the knowledge that advertising goes with it," > > > Forrester Research analyst James McQuivey said. > > > > > > "Control is something that media companies absolutely get high on," > > > he said. > > > > > > Fearful of piracy, media companies have been slow to release much of > > > their TV, film and video programming onto the Web. > > > > > > Last month, media conglomerate Viacom Inc. filed a $1 billion lawsuit > > > against Google Inc. and its YouTube video-sharing site for failing to > > > thwart the piracy of MTV, South Park and other popular Viacom > > > television shows. > > > > > > At root, the debate over digital piracy has been a case of digital > > > tools outstripping the power of copyright owners to decide who > > > watches what while also ensuring they can get paid. > > > > > > The Adobe Video Player could ease such tensions by giving consumers a > > > convenient way to watch, and even, in certain instances, to edit, > > > video content, while assuring media owners they can retain ultimate > > > control over where the video ends up. > > > > > > "Consumers think: I bought my media, I own it, I should get to carry > > > it with me from device to device. Adobe's video player works the way > > > consumers think about media by giving them the freedom to carry it > > > with them," McQuivey said. > > > > > > Adobe officials said they have relied on a set of familiar, openly > > > accessible technologies to create Adobe Video Player and will > > > distribute the software, for free, using the same viral strategy that > > > made Adobe's Flash and Acrobat into the most popular ways to view > > > video or read documents, respectively. > > > > > > It relies on open standards for syndicating content, synchronizing > > > multimedia and advertising tracking. Consumers disturbed that media > > > owners can track their consumption habits have the option of blocking > > > such tracking. > > > > > > And because Adobe is already a primary supplier of the prior > > > generation of video watching and editing tools, the company may avoid > > > the classic "chicken and egg problem" that delays adoption of most > > > new Web technologies: Will consumers use the video player before > > > media owners embrace it? > > > > > > Adobe Media Player offers higher-quality Flash video, full-screen > > > playback and the ability to be disconnected from the Web -- on > > > airplanes, for example. Viewers also can search for shows or share > > > their ratings of shows with other viewers and automatically download > > > new episodes of shows. > > > > > > Mark Randall, chief strategist for dynamic media, said Adobe is > > > working with a wide range of media companies, and plans to announce > > > partnership deals next month. > > > > > > The Adobe Video Player offers a way for established media companies > > > to securely offer ad-supported video but also independent video > > > producers, podcasters and home movie makers. > > > > > > Adobe, of San Jose, California, timed the announcement for the start > > > of the National Association of Broadcasters show, a major industry > > > event, now underway in Las Vegas. > > > > > > Will this help or hurt? > > > > > > Heath > > > http://batmangeek.com > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > Yahoo! Groups Links > > > > > > > > > > > [Non-text portions of this message have been removed]
