Quantcast, Others May Not Unseat Giants, but They Do Offer Advertisers More Ways to Measure Traffic Online
By Abbey Klaassen Published: August 06, 2007 NEW YORK (AdAge.com) -- Move over, Nielsen/NetRatings and ComScore -- a new crop of measurement services with names such as Quantcast, Compete and Alexa have popped up, vying to provide quick and free data on a Quantcast is evaluating several revenue models but isn't yet making money. larger swath of sites. <http://adage.com/digital/article?article_id=119678> The beta version of Quantcast's video and widget measurement service reports on reach, plays, category and amount consumed. The complete offering will also provide frequency and distribution, as well as demographics and lifestyle assessments based on Quantcast's Mass Inference algorithm. MetaCafe, Mochi Media, PictureTrail, RockYou and Slide are among the beta program participants working with Quantcast's enhanced measurement capabilities. <http://www.quantcast.com/videoProfile/> <http://www.quantcast.com/> <http://www.quantcast.com/quantcast-video-20070709.jsp> <http://www.futureofrealestatemarketing.com/see-how-your-site-stacks-up-with- quantcast/>
