Amazing.
I love the way that they understand the immediacy of it - getting it
up there as it happens ("19 minutes from shoot to post, in one case")
And it's great that he wants to use this when he's president, to give
access to otherwise closed meetings.
Rupert
http://twittervlog.tv/
On 18-Jul-08, at 7:13 AM, noel hidalgo wrote:
jay, thanks for this snip. i too was at the presentation and the most
important part of the presentation is stated in the first paragraph.
(and also stated last night on CNN). if you want to dominate and be
taken seriously, YOU must take this game seriously. if you look at the
new media components from either side of the campaign, from the start
Obama has used old school organizing with modern technology. from day
one, Obama has had a smart and adaptable CTO who understands the power
of concentric networks and has employed people with a diverse
background. one part of the presentation that really stood out was the
admission that the new media team comes from all walks of life.
everyone was on board to do something unexpected, undocumented,
unscripted and unproven. all in all, they came to explore their
previous skills and pioneer the future.
sage advice to all of us.
On Fri, Jul 18, 2008 at 08:15, Jay dedman <[EMAIL PROTECTED]> wrote:
> http://www.alleyinsider.com/2008/7/obama-s-video-guru-speaks-how-
we-owned-the-youtube-primary
>
> Obama's biggest advantage, Chaudhary said, was that his
organization took
>> video seriously from the start. The campaign has 50 staffers
shooting,
>> editing and posting video, most of it for online. Where Clinton
would have
>> just one staffer videotaping an event in Iowa, Obama often had
five to
>> provide multiple camera angles. They posted new video constantly,
and
>> quickly -- 19 minutes from shoot to post, in one case. And they'd
ping
>> community voters via email to alert them to new video.
>>
>> Obama's YouTube and web site metrics show that his online viewers
aren't
>> pups. The average viewer is 45 to 55 years old, Chaudhary said, a
fact he
>> found "shocking." And while Chaudhary made plenty of humorous
clips, they
>> weren't the most popular. Invariably the videos that got the most
views
>> were
>> long clips of speeches, unscripted moments, or, say, an
appearance on
>> "Ellen" or "Oprah." The viewing reflects a hunger not to be
entertained,
>> but
>> to know something about the candidate.
>>
>> The technology was availble to do all of this, at this scale,
four years
>> ago. But it has taken this long for mainstream America to get
comfortable
>> with online video.
>> Now that they are, Chaudhary says Obama speaks of continuing to
use the
>> medium if elected: He pictures online fireside chats, and posting
video of
>> internal debates on topics like healthcare.
>>
>
> Jay
>
> --
> http://jaydedman.com
> 917 371 6790
>
> [Non-text portions of this message have been removed]
>
>
[Non-text portions of this message have been removed]
