I am pleased that the FTC has revised its guidelines so that they cover bloggers who do not disclose fee's or freebies they receive from companies:
http://news.bbc.co.uk/1/hi/technology/8291825.stm I have not yet had time to read the full arguments of those who are against this, though I start from the position of viewing their stance with quite some skepticism. Thou shalt not shill without disclosure sounds fair enough to me. Cheers Steve Elbows