Kevin I wouldn't call it a fiasco necessarily but more of a paradigm shift in the way marketing of products occurred online with users.
The grabfest you refer to was probably BlogHer held in Chicago where every brand possible was trying to get their products into the hands of a blogger that might write about it and send them traffic links etc. We had a similar attempt to introduce brands to bloggers at Blog World Expo which was more of what we called a speed dating moment where bloggers could sit down with brands and see how they could collaborate. Meaning how can we get you to expose our products to your community. This is the new age of marketing in the social media world and everyone is falling over themselves to figure it out. I was referring to when the bloggers had figured out that they had leverage to the company brands in "community" and readers, or listeners or the like. The review products are flying off the shelves to bloggers and perhaps now even the video world to get them to help sale the goods. This is in part why the FTC has now called out the disclosure regulations related to review products. Jim On Tue, Dec 29, 2009 at 4:10 PM, Kevin Lim <brainop...@gmail.com> wrote: > > > Jim, > I heard from an overseas girl-friend about the mommy bloggers > fiasco, but I'm not clear what happened. Do you have details about it? > > From what I recall, there was a major meetup for mommy bloggers and > brands showed up to give them tons of freebies, which turned it into a > horrific grabfest. Folks felt ashamed by the whole incident and I > think ethical concerns were raised. > > I'm sketchy as I said, and I tried googling, but lacked details. > > Kevin Lim > Cyberculturalist > http://theory.isthereason.com > This email is: [ ] bloggable [X] ask first [ ] private > email locator: ╔╗╔═╦╗ ║╚╣║║╚╗ ╚═╩═╩═╝ > > On Tue, Dec 29, 2009 at 6:02 PM, Kevin Lim > <brainop...@gmail.com<brainopera%40gmail.com>> > wrote: > > More so than ever, companies are "googling" for users to review their > goods. > > > > I find that it's best not to expect folks to give you something to > review. > > (Seen too many bloggers begging for review samples at gadget expos) > > > > You should be willing to buy and use it in the first place. > > > > That said, there's no harm asking politely to see what they say. > > > > Focus on a genre of products you enjoy reviewing, then... > > "Write write write, get linked linked linked, be found found found" > > > > Another Tip: A great forum post can also go a LONG way... a buddy of > > mine digs deep into AV equipment and shared his experience on > > http://www.avsforum.com/. He was discovered by a major tech company > > who invited him sign a non-disclosure to beta-test emerging new > > consumer devices. > > > > > > Kevin Lim > > Cyberculturalist > > http://theory.isthereason.com > > This email is: [ ] bloggable [X] ask first [ ] private > > email locator: ╔╗╔═╦╗ ║╚╣║║╚╗ ╚═╩═╩═╝ > > > > > > > > On Tue, Dec 29, 2009 at 5:33 PM, Jim Turner > > <jtur...@onebyonemedia.com<jturner%40onebyonemedia.com>> > wrote: > >> I think this is a great discussion and one I heard about three years > ago > >> when Mommy Bloggers were talking about how they should find ways to get > >> their hands on things they are already using and review them. Is this > >> history repeating? > >> > >> J > >> > >> On Tue, Dec 29, 2009 at 3:19 PM, David Jones > >> <david.jo...@altium.com<david.jones%40altium.com>> > wrote: > >> > >>> > >>> > >>> > > Does anyone Beta test any new video sites, or cams? Any suggestions > on > >>> how to > >>> > > meet reps or folks looking to test new technology? > >>> > > > >>> > > I have a unique perspective being a traditional professional news > >>> broadcast > >>> > > reporter, and experienced vlogger. > >>> > >>> I review (engineering) products on my video blog. > >>> I've found you have to build up a rep first by doing reviews on gear > >>> you can get your hands on. Buy and resell if you have to, it probably > >>> won't cost much. > >>> Then the manufacturers might start coming to you. > >>> > >>> Dave. > >>> > >>> > >> > >> > >> > >> -- > >> Jim Turner > >> One By One Media, LLC > >> www.onebyonemedia.com > >> www.bloggersforhire.com > >> @Genuine > >> this email is: [ ] bloggable [x] ask first [ ] private > >> > >> > >> [Non-text portions of this message have been removed] > >> > >> > >> > >> ------------------------------------ > >> > >> Yahoo! Groups Links > >> > >> > >> > >> > > > > -- Jim Turner One By One Media, LLC www.onebyonemedia.com www.bloggersforhire.com @Genuine this email is: [ ] bloggable [x] ask first [ ] private [Non-text portions of this message have been removed]
