SAN FRANCISCO — Tim Cook has unveiled two new iPhones, as well as the new
Apple TV, iPad Pro and Apple Watches at San Francisco’s Bill Graham Civic
Auditorium
for another one of Apple’s patented press events.

iPhone

“While they may look familiar we have changed everything about these new
iPhones,” said Tim Cook.

Apple has updated its two smartphones. The new iPhone 6S and iPhone 6S Plus
are available in four colors: silver, gold, space gray, and rose gold. The
devices are now made from 7000 series aluminum, which is an aircraft-grade
material. It’s stronger than the previous phone aluminum and is unlikely to
bend.

Apple on Wedenesday, September 9, 2015, unveiled the new iPhone 6S and 6S
Plus as the "most advanced smartphones in the world," Cook said. "While they
may look familiar, we have changed everything about these new iPhones." The
phones come in four aluminum colors, including rose gold, gold, silver and
gray.

Apple on Wedenesday, September 9, 2015, unveiled the new iPhone 6S and 6S
Plus as the “most advanced smartphones in the world,” Cook said. “While they
may look familiar, we have changed everything about these new iPhones.” The
phones come in four aluminum colors, including rose gold, gold, silver and
gray.

The devices’ biggest addition is a 3D touch screen, a feature introduced on
Apple trackpads and the Apple Watch, that was previously known as Force
Touch.
The technology recognizes new gestures like pressing and holding. It
vibrates slightly to let you know it’s been pressed.

The new iPhones also come with a 12 megapixel iSight rear camera, with 50%
more pixels than the iPhone 6.

iPad Pro

As expected, Apple is making a bigger, faster iPad. The iPad Pro is 12.9
inches. It’s the same height as the iPad Air, so you can run iPad Air apps
side
by side. The screen has 5.6 million pixels — more than a 15-inch MacBook
Pro with a Retina display.

The iPad Pro starts at $799.

Inside it’s much faster. The iPad Pro has a new A9X 64-bit chip. It’s 1.8
times faster than the previous iPad’s CPU (“desktop class” according to
Apple
executive Phil Schiller). It is powerful enough to edit three streams of 4K
video at a time. It has a 10-hour battery life, is super thin, weighs just
over 1.5 lbs.

“Why make an iPad with a bigger display?” asked Schiller. Good question!

Apple on Wedenesday, September 9, 2015, unveiled an iPad Pro. The new
tablet device has a starting price of $799, with the optional purchase of
an Apple
Pencil, a low latency stylus that sells for an additonal $99.

Apple on Wedenesday, September 9, 2015, unveiled an iPad Pro. The new
tablet device has a starting price of $799, with the optional purchase of
an Apple
Pencil, a low latency stylus that sells for an additonal $99.

Games and movies look better on a bigger screen, he said. It’s big enough
to have a full-size keyboard on the screen. If you don’t want to type on the
screen, Apple has made a new smart keyboard that doubles as a cover,
Microsoft Surface-style. The keyboard is coated with a thin fabric.

The company is also making its own stylus, but with the usual over-the-top
design and marketing. Yes, it’s the Apple Pencil, a low latency stylus that
feels like a real pencil. It even got its own Jony Ive narrated videos. it
“feels like a true writing or drawing instrument,” said Ive.

As the name implies, the iPad Pro’s real target audience is business users.
To show that it’s serious, Apple brought out a very unexpected partner to
demo
the iPad Pro: Microsoft’s Kirk Konenigsbauer. He demonstrated Microsoft
Office for iPad Pro using the Apple Pencil.

Adobe also demoed its IPad Pro apps including a new product called
Photoshop Fix, a retouching tool. Using the iPad Pro and new stylus,
Adobe’s Eric Snowden
did some realtime edits including the odd choice of changing a photo of a
model to make her smile more. (It was the first woman on stage during the
presentation.)

For the final demo, Irene Walsh from 3D4Medical showed off her startups 3D
medical app that shows 3D interactive anatomy images for medical students
and
patients.

The company also announced a new iPad Mini 4.

Apple TV

“We believe the future of television is apps” said Tim Cook before
introducing the expected new Apple TV.

The latest Apple TV features a third-party App Store, a new remote, Siri
controls, and a completely overhauled operating system. The TV now runs on
tvOS,
which is based on iOS and “built for the living room,” according to Apple’s
Eddie Cue.

The device will start shipping in October and cost $149 for the 32 GB
version and $199 for 64 GB.

The new black remote features a glass touch surface on the top half, so you
can navigate the Apple TV with swipes and other gestures. The Bluetooth
remote
has volume controls for the TV and a built-in accelerometer and gyroscope.
It can last three months on one charge. It recharges using a Lightning
connector.

Too lazy to swipe? Tell Siri what you want, like “Siri, show me a New Girl
episode with Jamie Lee Curtis in it.” If you miss something, say “Siri, what
did she say?” and the episode will rewind a few seconds and turn on
captions. Don’t know what you want to watch, Siri can make movie and TV
suggestions
based on things like genre.

Siri searches across all apps, so you don’t have to jump between HBO Go and
Netflix to find something specific.

The biggest boost for the device is opening it up to third-party
developers. You can use the device to play multiplayer games. Apple demoed
a few examples,
including Harmonix’s Beat Sports and Hipster Whale’s Crossy Road. Another
app by Gilt lets you shop directly from the Apple TV. MLB has an Apple TV
app
for watching multiple live games at a time with pop-up notifications and
interactive stats.

Apple Watch

The company kicked off the event with an update about the Apple Watch.

Fashionistas now have more band options. The biggest addition is a
wrap-around brown leather Hermés band, which will be available in October.
The watch
itself now comes in gold and rose gold, and there are new sports bands
options as well.

The smart device was released in April. There are now more than 10,000
watch apps, including a few new important additions. Facebook Messenger’s
app will
let you send text, audio and location messages. GoPro’s app acts as a
viewfinder for your camera. iTranslate lets you speak a word and get a
translation
and AirStrip is a tool for medical professionals. It’s also adding transit
directions to the included Maps app.

The company is also due to update its iPhone line. One of the more
intriguing rumors is that Apple is working on a larger version of its iPad
to appeal
to professionals and businesses.

When it comes to these events, Apple is a well-oiled machine. Led by Tim
Cook, a roster of Apple execs and some special guests will take the stage
to unveil
the latest products. A similar production happens every fall, giving the
company a nice lead time before the holidays to build anticipation for new
products.



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