75 Million is a drop in the bucket for the likes of Apple, Google and probably 
even Microsoft and Amazon. Apple could buy these guys and it would be like 
going out for a nice dinner for the likes of you and me. But let's wait and see 
what they'll do, I think we'll all see some amazing stuff in the next 5-10 
years in the field of voice recognition, AI/intelligent digital assistance and, 
for that matter also in computer vision/recognition.

Regards,
Sieghard

-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf Of 
Kelly Pierce
Sent: Wednesday, February 1, 2017 10:10 AM
To: viphone <[email protected]>
Subject: SoundHound Takes Aim at Alexa, Siri as Voice Search’s Top Dog

This article was in yesterday’s Wall Street Journal.  For those outside the 
United States wanting the Hound app, it looks like your dream will come true 
soon.  Sound Hound, the company not the app, received $75 million in funding 
from a consortium led by Kleiner Perkins Caufield & Byers.  It is one of the 
top Silicon Valley venture capital firms and has been an early investor in such 
amazing companies as Google, Amazon, Sun Microsystems, Netscape, America 
Online, Electronic Arts, Symantec, and many more.  The firm picks winners and 
has just placed Sound Hound and its apps on the Launch pad for liftoff to 
business stardom.  At the end of the article, the founder says the money will 
be used to bring the app to more regions of the world and to fully support 
third party developers.

Kelly



SoundHound Takes Aim at Alexa, Siri as Voice Search’s Top Dog

Startup fetches $75 million in bid to take natural language and AI to next 
level in voice assistant wars










  SoundHound aims to put its speech-to-meaning technology into any device 
regardless of platform.

SoundHound aims to put its speech-to-meaning technology into any device 
regardless of platform.  Photo:  SoundHound .

By
Scott Martin














Jan. 31, 2017 7:00 a.m. ET


A decade in, you’d think Keyvan Mohajer was building a NASA rocket to the moon.

His ambitions run high. Mr. Mohajer, founder and chief executive of SoundHound 
Inc., is aiming to blast off his voice-search technology world-wide and 
outmaneuver Google, Apple, Amazon and  Microsoft in artificial intelligence 
bragging rights.

Santa Clara, Calif.-based SoundHound on Tuesday landed $75 million in funding. 
SoundHound last year launched on iOS and Android its service Hound, a voice 
assistant that aims to outwit the likes of Siri and others. Next it launched 
Houndify, allowing its technology to be offered anywhere. Hound was the product 
of 10 years of development.




With Houndify, SoundHound aims to put its speech recognition and 
language-understanding technology into any device regardless of platform. The 
startup aims to be the computational ears and brains for the Internet of Things 
era. So far, more than 20,000 developers have registered to use Houndify, 
including  Nvidia, Sharp and Samsung.

“The demand for our Houndify platform is massive, and some of that is 
contributed by the awareness Amazon created,” said Mr. Mohajer. “The adoption 
was extraordinary.”

Timing matters. When Mr. Mohajer started SoundHound in 2005, the smartphone was 
still a twinkle in the eye of Steve Jobs and yet to become the sophisticated 
pocket computer of today, but his long-term vision anticipated that. It also 
would require modern cloud data servers and high-speed mobile connectivity. But 
he also figured there was ample room for improvement in language understanding 
and to offer products with true AI wizardry.

Despite long-term ambitions to build a smarter pocket assistant, Mr.
Mohajer focused on music recognition, pioneered by Shazam Inc. But the big 
opportunity was advancing natural-language processing beyond the status quo for 
better answers to questions. SoundHound says its research has allowed it to 
leapfrog rivals on speed and accuracy.

“The understanding and how it can enable it for devices, I view this as the 
next major big thing in computing,” said Larry Marcus, managing director at 
Walden Venture Capital, of SoundHound’s technology.

Amazon and Google have touched off an AI battle for the minds and wallets of 
consumers. Amazon’s Echo device was followed by Google’s Home, offering 
competing wireless speakers that respond to voice commands. SoundHound aims to 
be the technology powering big businesses that don’t want to miss the voice 
wave. It also promises them ownership of their data and brand.

Businesses are saying, “How are we going to be impacted by voice and speech. 
Are we vulnerable if somebody asks these questions and the voice isn’t us?” 
said Mr. Marcus. “That’s where this is sitting.”

Still, the state of the art is a work in progress. Much criticism has been 
leveled at Apple’s Siri and Amazon’s Alexa voice assistants. They are good at 
recognizing speech but often vexing when it comes to providing useful 
responses, like good ears with bad brains.


“There’s still frustration. The speech recognition with Google and Siri is 
really amazingly good. The part that’s less good is the natural language 
understanding,” said Christopher Manning, a professor of linguistics and 
computer science in the Natural Language Processing Group at Stanford 
University.

SoundHound’s investors include Kleiner Perkins Caufield & Byers, Nvidia, 
Samsung Catalyst Fund,  Nomura Holdings, Inc., Sompo Japan Nipponkoa Insurance 
Inc., RSI Fund and the SharesPost 100 Fund.
Previous investors include Global Catalyst Partners, Walden Venture Capital, 
and Translink Capital Partners. The startup has raised $115 million to date.

“The major focus of the funding is globalization,” said Mr. Mohajer.
“We need to add new languages and new regions.”

Write to Scott Martin at [email protected]

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