Link at end of article. Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Fails'
Sep. 12th, 2022 The iPhone 14 and iPhone 14 Plus have seen "bad" pre-order results, indicating that Apple's positioning of the two new standard models may have failed, according to Apple analyst Ming-Chi Kuo. iphone 14 iphone 14 plus in hand In his latest post on Medium, Kuo explained that the iPhone 14 Pro and iPhone 14 Pro Max have seen "neutral" and "good" pre-order results compared to the iPhone 13 Pro and iPhone 13 Pro Max. Delivery wait times of more than four weeks may indicate good demand for the new high-end devices. It is apparently "unclear" whether Apple will increase shipment forecasts of its Pro models, but there is a "growing" chance that it will cut orders of the iPhone 14 and iPhone 14 Plus, which currently account for around 45 percent of the entire lineup's shipments. The iPhone 14 and iPhone 14 Plus are expected to be in stock in retail stores on their launch dates, "reflecting lackluster demand." As it stands, Kuo says that the pre-order results for the iPhone 14 and iPhone 14 Plus are worse than those of the third-generation iPhone SE and the iPhone 13 mini. He noted that Apple cut orders of both the third-generation iPhone SE and the iPhone 13 mini in the first half of 2022 due to low demand. If demand for the two standard models do not improve, Apple may cut iPhone 14 and iPhone 14 Plus orders as soon as November. Suppliers who are not major beneficiaries of Apple's iPhone 14 Pro models will likely see the start of declining revenue in September and October as a result. For iPhone 14 Plus, in particular, the "pre-order result is significantly lower than expected." As a model that effectively replaces the "mini" form factor in the latest iPhone lineup, with 6.1-inch and 6.7-inch display sizes now being the only options, Kuo said that "Apple's product segmentation strategy for standard models fails this year." All four of the iPhone 14 models were announced by Apple last week and have been available to pre-order since September 9. The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are set to launch on Friday, September 16, and the iPhone 14 Plus will launch on Friday, October 7. https://www.macrumors.com/2022/09/12/kuo-iphone-14-plus-worse-than-iphone-13 -mini/ -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: [email protected]. Your list owner is Cara Quinn - you can reach Cara at [email protected] The archives for this list can be searched at: http://www.mail-archive.com/[email protected]/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/viphone/002d01d8c6a1%246bb9c280%24432d4780%24%40gmail.com.
