Re: Got Brand?

[RC Macaulay]

Jones wrote... >Anyway, this kind of subtle semi-ironic Ad-hoc-humor neatly capture "branding" in the post-dot-com era - (i.e. 'don't take yourself too seriously' ) and illustrates how a previously unknown company, or cooperative (in the case of Got-Milk) can get its message quickly ingrained into the public psyche - one step ahead of withering economic influences and/or entrenched challenges from the Petrocracy . >Oh... forgot to mention... my suggestion to the "Solar industry" (is there really such a thing?)... is simple... (in addition to hiring Goodby Silverstein, and having them hire me on as consultant).... Remember "Got milk?"- the mantra that boils down the product to its bare essence? >How about something like "Got rays?".... I can think of a ton of ways to "take-off" from that premise, including a variation of the tried and true "Eat my Photons, malefactor".... that last blip appealing mainly to video-game-jocks.     Jones is right, you know. Thinking of the alltime famous " Frigidaire" name makes one consider Cf and a name with " legs". Surely with the imagination demonstrated by Vorts, a name for CF should be a piece of cake. Richard